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Physical goods are easier to evaluate, because either they perform the job for which they were intended or they do not. Service is more difficult to evaluate, because everyone has a different service level expectation. For example, if a company provides straight-forward all-business service, it may attract people who do not have a lot of time and just want to get in and get with as little hustle as possible. However, the same company may drive other people away, because the company may appear to be unfriendly.

The best customer service is to give the customer exactly what they want exactly when they want it. Unfortunately, that might not be the best option for the business if everyone wants stuff for free. The company must do their best to find the blend that works best for their business model and for their customers.

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Q: Why services are often harder for customer to evaluate than physical goods?
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After Qwest merged with Century Link, their website may be a bit harder to navigate. qwest.centurylink.com/customerService/ is their Customer Service page right now.


How marketing a service differs from marketing a product?

There are many differences in marketing a product compared to a service. One difference is that with a product, it is generally something the consumer can touch. Services are more based on creating an end result. Another difference that is normally found in marketing a service compared to a product is the guarantee. It is harder to guarantee a service, although it can be done, while it is fairly easy to guarantee a product. Another big factor is cost. Pricing products is easier than pricing services. For example, one copywriter may charge $250 for the service of writing a sales letter while another copywriter may charge $10,000 to write a sales letter. Which service is better? What is the price based on? How does one copywriter justify charging $250 and the other justify charging $10,000? It can be based on experience and proof of being able to generate the results the consumer wants. Service is more psychological marketing. ---- Hi.. Service marketing is tougher since you are selling an intangible thing to an individual and since the customer cannot view it therefore it gets difficult to convince him to buy. However, product marketing customer can touch the product and it gets easier for you to convince the customer to buy your product -- Ketan Verma


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How do you generate sales lead?

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How marketing of services is different from marketing of products?

There are many differences in marketing a product compared to a service. One difference is that with a product, it is generally something the consumer can touch. Services are more based on creating an end result. Another difference that is normally found in marketing a service compared to a product is the guarantee. It is harder to guarantee a service, although it can be done, while it is fairly easy to guarantee a product. Another big factor is cost. Pricing products is easier than pricing services. For example, one copywriter may charge $250 for the service of writing a sales letter while another copywriter may charge $10,000 to write a sales letter. Which service is better? What is the price based on? How does one copywriter justify charging $250 and the other justify charging $10,000? It can be based on experience and proof of being able to generate the results the consumer wants. Service is more psychological marketing.

Related questions

Why does service tend to be harder for a customer to evaluate than physical goods?

Physical goods are easier to evaluate, because either they perform the job for which they were intended or they do not. Service is more difficult to evaluate, because everyone has a different service level expectiation. For example, if a company provides straight-forward all-business service, it may attract people who do not have a lot of time and just want to get in and get with as little hastle as possible. However, the same company may drive other people away, because the company may appear to be unfriendly. The best customer service is to give the customer exactly what they want exactly when they want it. Unfortunatly, that might not be the best option for the business if everyone wants stuff for free. The company must do their best to find the blend that works best for their business model and for their customers.


Why services are often harder for customer to evaluate than goods?

Physical goods are easier to evaluate, because either they perform the job for which they were intended or they do not. Service is more difficult to evaluate, because everyone has a different service level expectation. For example, if a company provides straight-forward all-business service, it may attract people who do not have a lot of time and just want to get in and get with as little hustle as possible. However, the same company may drive other people away, because the company may appear to be unfriendly. The best customer service is to give the customer exactly what they want exactly when they want it. Unfortunately, that might not be the best option for the business if everyone wants stuff for free. The company must do their best to find the blend that works best for their business model and for their customers.


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