How much money does a automaker earn?

Answer 1

Depends. A lot.

Reliability, style, practicality, and so much more factor into if the market will buy the product.

In the case of the AutoCrisis of 08 and 09, American automakers fell behind because they simply were not catering to customers who wanted more reliable, efficient vehicles. Automakers like Toyota, Honda, and Hyundai made a killing from then on out because they changed to suit the needs of the public.

Hope this helped!