What is meant by complementary and replacement internet channel strategy?

Answer 1

Complementary and Replacement internet Channel Strategy

A complementary internet channel strategy refers to using various online platforms and channels in a way that enhances and supports each other. For example, a business might use social media, email marketing, and a website to create a cohesive online presence. Each channel works together to reach different segments of the target audience, driving traffic and engagement across platforms.

In contrast, a replacement internet channel strategy involves substituting one online channel for another. This might occur when a business decides to focus on one primary channel, such as social media, at the expense of others, like email or search engine marketing. While this can streamline efforts, it might also limit reach and customer engagement.

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Answer 2

Complemtary strategies involves using the internet as an additional marketing commmunication channel. It is usualy used for products that are unsitable for direct sales like consulting services. Replacement strategies is when the internet is the main channel for sale. It is usualy used for product that are suitable for direct sale like airplain tickets.