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Marketing Advertising and Sales

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Roxane Bode

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Cards in this guide (23)
You should always read every response before picking an answer on a multiple-choice question because

.Some responses might be very similar to each other.

Literary analysis involves breaking down a piece of writing in order to

get a better idea of its meaning

Assonance involves the repetition of

a vowel sound within words.

What kinds of desires are snob-appeal advertisements designed to meet

the desire to be better than other people

Which of these explains the appeal behind plain-folks advertisements

The audience is more likely to trust people who they think are just like them.

Which of these phrases is most likely to be spoken by a character in a plain-folks advertisement

"If you're like me . . ."

A magazine advertisement that shows a mother father and two children sitting on a couch watching television uses a technique

plain-folks

Snob appeal is a type of

persuasive technique.

In plain-folks advertising the actors who appear in the ads

do not do, say, or wear anything that makes them seem different from the target audience.

The producers of advertising are interested in convincing the audience to

buy something.

A lucky accident is something that is

A fortunate event that resulted from chance rather than planning.

fortuitous

Which words would best substitute for the word honest in a sentence

candid

truthful

trustworthy

When the author of a poem continues one line into another without introducing a pause he or she is using

When the author of a poem continues one line into another without introducing a pause he or she is using enjambment.

Which of these phrases is most likely to appear in a snob-appeal advertisement

feel like the finest fur
Elegant and exclusive

Which of these question stems contains a negative

all of the following are true except ________.

Words that are opposites are known as

Antonyms

Person who has just experienced a lucky coincidence

fortuitous

Both plain folks and snob appeal are intended to

persuade the audience to buy something.

An person is very likely to be lethargic and feel malaise

sedentary- apex

That's the biggest tomato in the history of the world is an example of

hyperbole

What kind of audience members do snob appeal advertisements work best on

Snob appeal advertisements work best on people who want to feel superior.

Which of these response below contains a qualifier

some students like to study. apex

or

Some of my friends are funny.

What are some examples of qualifiers you might find in multiple choice questions stems

What are some examples of qualifiers you might find in multiple choice questions stems?

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