Demographic and psychographic factors are essential for identifying a target market as they provide insights into who your customers are and what influences their purchasing decisions. Demographics include measurable characteristics such as age, gender, income, and education level, helping to segment the market. Psychographics delve into consumers' values, interests, lifestyles, and motivations, offering a deeper understanding of their behaviors and preferences. Together, these elements enable businesses to create tailored marketing strategies that resonate with their ideal audience.
traditional marketing is a market based off of the four P's which is Product, Place, Price, and Promotion. Traditional market also uses Segmentation is when you divide your customers background into psycho graphics, demographics, geographic, and behavior.
There are essentially two methods by which market segmentation can be achieved by a company: 1. Segmentation based on consumer characteristics and responsibilities- in this consumers are divided with segmentation bases- sex, age, lifestyle, family life-cycle, benefits sought,etc. The differences amongst the consumer groups are statistically tested. If there is significant difference amongst the consumer groups, each of the consumer group is analyzed for its detailed profile. this results into mutually exclusive market segments. 2. segmentation without a priori basis- here, we take a large sample ashed on their demographics, psycho graphics, social, cultural, etc.The sample is put to factor Analysis for finding out factors that have common characteristics or responses. These factor-clusters become market segments.
In the world of marketing and customer targeting, there are four main bases for effective segmentation: Geographic: This divides your audience based on location. You can segment by continent, country, state, city, or even zip code. You can also consider factors like population size (urban, suburban, rural) to tailor your approach. Demographic: This focuses on factual characteristics of your audience like age, income level, education level, occupation, and even family size. This can be a good starting point for understanding broad customer groups. Psychographic: This dives deeper into the psychology of your target audience. It considers their values, interests, lifestyles, and personalities. This helps you understand what motivates them and what resonates with them emotionally. Behavioral: This segmentation looks at how your audience actually interacts with your product or service. It considers factors like purchase history, usage patterns, and brand loyalty. This allows you to target customers based on their past actions and predict future behavior.
Consumer involvement Theory - CIT - is one way to understand the psychology and behavior of your target audience. > There are others. But none quite so quick, simple and insightful.Involvement refers to how much time, thought, energy and other resources people devote to the purchase process.The Emotional / Rational scale is a measure of reason vs. impulse, desire vs. logic, passion vs. prudence. That sort of psycho stuff.There are four general categories. And we have some examples plotted on a grid, courtesy of our friend Brian.> High involvement / emotional> High involvement / rational> Low involvement / emotional> Low involvement / rational> Look inside Brian's brain.High involvement / rationalIn this category you find expensive business purchases: anything relating to the technological infrastructure, the office location and lease, as well as the company health insurance plan.On the consumer side, high involvement / rational purchases tend to be linked to high cost. This category can include financial services and products, the purchase of a home or car, as well as major appliances and electronics.That said, high involvement consumer purchases can vary significantly on the rational / emotional scale from individual to individual. For Ms. Smith, a car is strictly a way to get to work, and her selection is based on fuel economy and reliability. For Mr. Wilson, a car is an important expression of his status and ego.Your task is to determine how the majority of your target market relates to the purchase of the particular product or service.For both B2C and BtoB markets, advertising for Hi/R purchases tend to be copy driven, with clear explanations of features and benefits.High involvement / emotionalBusiness purchases that fall into this category might include such things as office design, advertising, and perhaps the hiring of certain employees.For individuals, high involvement / emotional purchases can include jewelry, weddings, and holiday travel plans. In some societies the selection of a husband or wife will fall into group. As can the purchase of a home or car. Again, depends on the culture, person, and how much purchasing power she has.Advertising in this category tends to focus on visual and emotional appeals. Give people visual details, with music.Low involvement / rationalThese are the things we buy out of habit, without much thought. This category includes most of the things you put into your basket at the drug store or market. The places you eat lunch, say the local McDonald's. And office supplies.Here the typical role for advertising is to get people to sample or switch. To break the automatic habit of spending their money with the competitor. So consider consider coupons and other incentives. As well as ways to differentiate or re-position the product.Over the counter medicines tend to fall into this category. But pain relievers, cough medicines and the like, especially those for children, can be more emotionally driven. In that case, see the LI/E below.Low involvement / emotionalThe gratification we get from these products is emotional or sensual. But fleeting; it doesn't last a long time. So we don't spend a lot of time thinking about the purchase. Movies, candy, an entertaining magazine, or a birthday card. Perhaps selecting a restaurant for a special occasion.The advertising challenge here tends to be the flash promise of pleasure, of gratification, the promise of a benefit. Strong positioning can help, especially in a crowded product category.
A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants.Part A'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strivechaussures to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.The other aspect is that needs vary depending on what country you live in. "For example a consumer in the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society." The other part is wants, everybody can want something but only a few has the means to acquire it. A good example would be that everyone wants to eat out at expensive restaurants everyday but in reality only very few people can actually afford that lifestyle. This is why various segments have been created to target different groups and classes of people.Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers' minds as a combination of service, quality and price. Some consumers would not mind paying a higher price for an item or service if they received very good service.This is all part of what a consumer's expectations on a product are, if these perceived expectations are met time after time then they become a loyal customer to that particular company. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years. A good example would be Ben's Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults. They even have patrons fly into Washington DC just to experience their food and service. Companies also create brands and these brands have an effect on people's purchasing habits.These brands can mean several aspects of the company combined to form a perception in the consumer's mind such as products, services, information and experiences. The more unique and interesting a brand the better it will perform. One brand that comes to mind is the Coach Company that manufactures accessories in the retail sector. They produce items such as handbags, purses, belts and other items. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Segmentation is another way that companies target the consumer to satisfy their needs and companies use this technique to target where they should market their products. There are various criteria that companies use to segment their products and some of them are geographic, demographic, psycho graphic and behavioral.They would use factors such as how populated and area is or how wealthy the population of a specific area is and target products that fit that mold. This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Companies must also function ethically and honestly to serve the consumer in the best possible manner. Marketing in the United States is unique in the world because it has evolved and changed over the years to blend in with the capitalistic society we live in in the US. This also means that some of the marketing we use in this country can only work with the credit system we currently have. This is not so in other parts of the world even in industrialized countries. So I would view marketing in the United States as one of the spokes in the wheel that makes our economy such a giant as it is today.Part BRegarding the second argument 'Marketing shapes consumer needs and wants.' I have to also agree with this statement. My reasons are many and varied. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer's mind even if originally they were not interested in the product. I took some time to research some of the wordsklockor that advertisements commonly use and I found an interesting mix of words and phrases. The word 'free' is the most common denominator I found in the ads, free is used in combinations such as free home trial, free inspection, buy one get one free, free installation, free estimates, free parking, free demonstration and free consultation. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don't need.Terms such as 'no payments till 2010' or 'money back guarantee' 'no down payment' 'offer good while supplies last' help dissipate any doubts that the consumer may have and spur them on to make the purchase. "Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people."Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it veryappealing to the consumer then at the very bottom is tiny fonts the word 'restrictions apply' they would hide the link that takes you to where the restrictions are listed. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. A good example of a company would be replica rolex watches. replica rolex watches teamed up with Michael Jordan to create marketing giant. One of the themes behind their partnership was to create the desire within consumers that if they wore Michael Jordan's sneakers they could play basketball or jump as high as him.This was directed primarily towards the younger consumers and turned out to be a huge marketing success. Companies also take advantage of world events or changes in the economy to come out with new products. A good example is the ever increasing popularity of hybrid cars. This has been brought about by gas prices going up and the economy slowing down. However the increase in hybrid cars has led to a marked decrease of large SUV vehicles. In the past we used to associate hybrid cars with car companies such as Toyota and Honda, but nowadays companies such as Lincoln, Ford and others are coming out with hybrid vehicles. This has been a necessity of them to compete in today's changed car market.However advertising is not the only force that drives the consumer. Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. I have always wondered at why companies come out with new models or new releases at such a quick pace. This tacticcopy wallet is basically mainly a tweak or an enhancement of the previous model or version in order to create the perception of a totally new product which in turn creates more demand for the product.Good examples of these products would be software, Microsoft is especially good at coming out with new versions of their products. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. Established companies are more interested in fulfilling the existing needs of consumers. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement.
Psycho grossed $21,541,218 in the domestic market.
imaginative, creative, unpredictable, in one word : psycho
American Psycho grossed $15,070,285 in the domestic market.
its when kush brakes up 2 small and when the blunt is rolled to tight
adopting practicalities psycho graphic variables such as life style, attitude, values.
Jaws grossed $260,000,000 in the domestic market.
The list of colors that start with Psycho are: Psycho Red Psycho Black Psycho Blue Psycho Yellow Psycho Pink Psycho Silver Psycho Green Psycho Purple Psycho Orange Psycho Crimson Psycho Navy Psycho White Psycho Gold Psycho Teal Psycho Brown Psycho Indigo Psycho Saffron Psycho Amethyst Psycho Vermilion Psycho Chartreuse Psycho Magenta Psycho Viridian Psycho Burgundy Psycho Powder Psycho Scarlet Psycho Cyan Psycho Azure Psycho Lavender Psycho Gray Psycho Beige Psycho Cerulean Psycho Slate Psycho Cobalt Psycho Gunmetal Psycho Copper Psycho Bronze Psycho Khaki Psycho Citrine Psycho Maroon Psycho Olive Psycho Peach Psycho Cream Psycho Sangria Psycho Plum Psycho Emerald Psycho Cerise Psycho Mauve Psycho Moccasin Psycho Aquamarine Psycho Pearl Psycho Turquoise Psycho Platinum Psycho Tan Psycho Bittersweet Psycho Periwinkle Psycho Sapphire Psycho Fuchsia Psycho Dark Green Psycho Mahogany Psycho Sea Green Psycho Claret Psycho Lime Psycho Amber Psycho Ecru Psycho Taupe Psycho Tawny Psycho Lilac Psycho Ochre Psycho Sepia Psycho Celadon Psycho Rust Psycho Orchid Psycho Ash Psycho Steel Psycho Sky Psycho Burnt Orange Psycho Brick Psycho Caramel Psycho Marigold Psycho Burnt Sienna Psycho Verdigris Psycho Indochine Psycho Carmine Psycho Linen Psycho Goldenrod Psycho Butterscotch Psycho Heliotrope Psycho Dark Gray Psycho Harlequin Psycho Amaranth Psycho Ultramarine Psycho Royal Blue Psycho Garnet Psycho Ebony Psycho Ivory Psycho Thistle Psycho Jade Psycho Auburn Psycho Sienna Psycho Umber Psycho Cadet Blue Psycho Dark Brown Psycho Orange Peel Psycho Hunter Green Psycho Coral Psycho Salmon Psycho Avocado Psycho Wisteria Psycho Persimmon Psycho Apricot Psycho Brass Psycho Ruby Psycho Mint Psycho Forest Psycho Aubergine Psycho Hazel Psycho Topaz Psycho Bisque Psycho Spring Psycho Rainbow
The list of Psycho Rangers that end with monster form (same with human form) are: Psycho Red (monster form) Psycho Black (monster form) Psycho Blue (monster form) Psycho Yellow (monster form) Psycho Pink (monster form) Psycho Silver (monster form) Psycho Green (monster form) Psycho Purple (monster form) Psycho Orange (monster form) Psycho Crimson (monster form) Psycho Navy (monster form) Psycho White (monster form) Psycho Gold (monster form) Psycho Teal (monster form) Psycho Brown (monster form) Psycho Indigo (monster form) Psycho Saffron (monster form) Psycho Amethyst (monster form) Psycho Vermilion (monster form) Psycho Chartreuse (monster form) Psycho Magenta (monster form) Psycho Viridian (monster form) Psycho Burgundy (monster form) Psycho Powder (monster form) Psycho Scarlet (monster form) Psycho Cyan (monster form) Psycho Azure (monster form) Psycho Lavender (monster form) Psycho Gray (monster form) Psycho Beige (monster form) Psycho Cerulean (monster form) Psycho Slate (monster form) Psycho Cobalt (monster form) Psycho Gunmetal (monster form) Psycho Copper (monster form) Psycho Bronze (monster form) Psycho Khaki (monster form) Psycho Citrine (monster form) Psycho Maroon (monster form) Psycho Olive (monster form) Psycho Peach (monster form) Psycho Cream (monster form) Psycho Sangria (monster form) Psycho Plum (monster form) Psycho Emerald (monster form) Psycho Cerise (monster form) Psycho Mauve (monster form) Psycho Moccasin (monster form) Psycho Aquamarine (monster form) Psycho Pearl (monster form) Psycho Turquoise (monster form) Psycho Platinum (monster form) Psycho Tan (monster form) Psycho Bittersweet (monster form) Psycho Periwinkle (monster form) Psycho Sapphire (monster form) Psycho Fuchsia (monster form) Psycho Dark Green (monster form) Psycho Mahogany (monster form) Psycho Sea Green (monster form) Psycho Claret (monster form) Psycho Lime (monster form) Psycho Amber (monster form) Psycho Ecru (monster form) Psycho Taupe (monster form) Psycho Tawny (monster form) Psycho Lilac (monster form) Psycho Ochre (monster form) Psycho Sepia (monster form) Psycho Celadon (monster form) Psycho Rust (monster form) Psycho Orchid (monster form) Psycho Ash (monster form) Psycho Steel (monster form) Psycho Sky (monster form) Psycho Burnt Orange (monster form) Psycho Brick (monster form) Psycho Caramel (monster form) Psycho Marigold (monster form) Psycho Burnt Sienna (monster form) Psycho Verdigris (monster form) Psycho Indochine (monster form) Psycho Carmine (monster form) Psycho Linen (monster form) Psycho Goldenrod (monster form) Psycho Butterscotch (monster form) Psycho Heliotrope (monster form) Psycho Dark Gray (monster form) Psycho Harlequin (monster form) Psycho Amaranth (monster form) Psycho Ultramarine (monster form) Psycho Royal Blue (monster form) Psycho Garnet (monster form) Psycho Ebony (monster form) Psycho Ivory (monster form) Psycho Thistle (monster form) Psycho Jade (monster form) Psycho Auburn (monster form) Psycho Sienna (monster form) Psycho Umber (monster form) Psycho Cadet Blue (monster form) Psycho Dark Brown (monster form) Psycho Orange Peel (monster form) Psycho Hunter Green (monster form) Psycho Salmon (monster form) Psycho Avocado (monster form) Psycho Wisteria (monster form) Psycho Persimmon (monster form) Psycho Apricot (monster form) Psycho Brass (monster form) Psycho Ruby (monster form) Psycho Mint (monster form) Psycho Forest (monster form) Psycho Coral (monster form) Psycho Aubergine (monster form) Psycho Hazel (monster form) Psycho Topaz (monster form) Psycho Bisque (monster form) Psycho Spring (monster form) Psycho Rainbow (monster form)
A Psycho Path Who Admits Himself As A Psycho path Isn't A Psycho Path.
with a psycho plunger
The Psycho was created in 2011.
Consumer behaviour is dynamic in nature, meaning, it keeps on changing. It is challenging to study a human mind as it is a big task.Coming to the scope of consumer behaviour, it has a vast scope. We include the whole world into it and for every product whether electronics, FMCG, consumer durables etc, we need to study consumers' mind.ANSWER:It focus on analyzing the behavior of the consumer in terms of demographic variables such as; psycho graphic, geographic, behavioral, needs-benefit, and other factors that needs to be be examined for marketing segmentation. It includes tracking segment's perceptions with regards to the various products in the market which will be used in formulating or enhancing the organization's marketing strategies.