General Electric

GE does not have a mission statement, per se, but its operating philosophy and business objectives are clearly articulated each year in the Letter to Shareowners, Employees and Customers in the Annual Report..

They do have values and actions: Imagine.

From the very beginnings of our company, when Thomas Edison was changing the world with the power of ideas, GE has always stood for one capability above all others - the ability to imagine.

Imagine is a sense of possibility that allows for a freedom beyond mere invention. Imagine dares to be something greater.

At GE, Imagine is an invitation to dream and do things that you didn't know you could do.

Because at GE the act of imagining is fused with empowerment - the confidence that what we imagine, we can make happen.

Solve.

Every business has to have a reason to exist - a reason that answers the fundamental question of "why are we here?"

For GE, the big question has a simple answer: We exist to solve problems - for our customers, our communities and societies, and for ourselves.

Build.

From 0 to 60 in six seconds? Try zero to $5 billion in five years.

It's not so much a vision for our future - where we're headed is in many ways a reflection of where we've already been. It's not a destination. It's a quest. A quest for growth. And when we look to the future, we know that for us, there's only one way to get there. Build.

Lead.

Imagine. Solve. Build. Each of these is merely a word without one vital element. Lead.

GE is already synonymous with leadership. But with this mantle comes responsibility. And it's not just a responsibility to maintain the status quo or manage what worked yesterday. It's the bigger responsibility to change.

Because change is the essence of what it means to lead.

It's a call to action that engages our unceasing curiosity, our passion, and our drive to be first in everything that we do.

We Are a Company to Believe In.

Imagine.

Build.

Solve.

Lead.

In the end, our success is measured not only by our ability to think big, dazzling thoughts, but by our commitment to sweat the small stuff that brings ideas to life. It's a way - thinking and doing - that has been at the heart of GE for years.

The worth of this framework is how we translate it into our own personal work ethic and then extend it to our teams, businesses, cultures and different regions of the world. It's permission to cast aside any approach that seems dated - to imagine, solve, build and lead a better way of doing things.

Values

While GE has always performed with integrity and values, each business generation expresses those values according to the circumstances of the times. Now more than ever the expression and adherence to values is vital.

More than just a set of words, these values embody the spirit of GE at its best. They reflect the energy and spirit of a company that has the solid foundation to lead change as business evolves. And they articulate a code of behavior that guides us through that change with integrity.

The words reflected here represent a revitalization of our values. They are a call to action that asks every GE employee to recommit to a common set of beliefs about how we work in our world today. And while some of these words are new in their expression, they are based on a continuum of how GE has grown and performed through generations.

They are our words and our values... in our own voice.

Passionate

Curious

Resourceful

Accountable

Teamwork

Committed

Open

Energizing

Always With Unyielding Integrity