What an excellent question! Just excellent! This is a huge problem in the U.S. and I'm so glad that someone knows about it and acknowledges it. Thank you! Me and my wife went to Costco the other day, and I saw this woman handing out samples of this so called " Miracle weight-loss drink ". I forgot the name of the drink, but she claims that she tried it herself and lost weight. I asked her what she did on a daily basis while consuming the drink. She told me that on a regular day she had only one or two small servings of junkfood and didn't exercised at all. Apparently, this product surpresses your appetite so much that you barely feel the need to eat at all. I was absolutely furious! I cannot believe the nerve of some people who know the flaws of such a product and still continue to try to market it, scaming us hard-working people out of our money! As a decent human being, I told the woman that she only lost weight in muscle and that the product doesn't work. She was very stubborn about it and didn't want to listen, even though I told her that I was an expert Nutritionist. I went after some of the people who decided to buy the product. I told them that it doesn't work, that they're being cheated out of their money, and that they shouldn't buy it. To my surprise, they all told me to mind my own business( some even cursed )and refused to listen to me. All of us live in a fast moving world, with cars and restaurants for our convenience, but that doesn't mean that losing weight( in fat )is a given! We can't work against our own body chemistry with diet pills, drinks, or crazy fad diets such as the Atkin's to lose weight. the only option is just healthier food choices and exercise. Thank you to the person asking this question and to the above poster! I am Canadian and we are getting as over-weight as Americans. I too shop at Costco and see so many people binge eating off the free trial foods. We live in a world of fast packaged junk foods and even TV ads on certain foods (generally not good for you) can have you drooling out of the corners of your mouth. Some people have become junkies of foods and why not when it's all around you. People can eat out of depression or frustration. Once kids would leave the table and go out and play with friends, but now kids and adults alike eat, sit, or sit behind a computer or play games on the computer. They IM or email each other instead of picking up a cordless phone and calling their friends and still manage to walk around. It's also a lack of exercise. Canadian law is coming down hard on restaurants with content of fats in their food and Canadians are beginning to smarten up. More health conscious restaurants are changing their menus (or they'll lose money) and more people are out biking, fast walking and belong to gyms. My husband and I just joined a gym the two days ago. We have always eaten well and walked a lot, but need to get that heart-rate up again. Are American and Canadians lazy? I don't think so. I think they've been spoiled and brain-washed. It's easier to think one can take a magic pill or potion melt the fat off, but not true! The best place to go to learn to eat better is Weight Watchers and I just saw a program on this very thing not too long ago and Weight Watchers was right on top for healthy weight loss. All of us need to learn there is more to life than filling our faces and to be more aware of what we are putting into our bodies and getting out and exercising.