Discuss anatomy of e-commerce applications

Answer 1

A major phenomenon of the internet has emerged since the past few decades: it is called E Commerce. In order to run a successful e business, business personnel has to consider a variety of factors, for maintaining a level of profitability.

There is a lot of similarity between e commerce and retail business. The common point between them is the focus on the customers. They concentrate on the requirement of the customers and prioritize them to anything else.

Creating an E Commerce Store:

Creating an e commerce store is more like building a retail shop with brick and mortar. After the e commerce site is complete, there is a need for marketing the products. The need is so great that if proper marketing is not done, then the e commerce site would not be able to get even scanty revenue in this competitive market.

Optimizing the Site:

There is a great need for optimization of the website getting noticed by major clients. While submitting from the merchant tool, one should be sure that the site gets listed in the search engines. For any more enhancements, the product feed can be submitted to shopping portals like Froogle, Yahoo shopping on a constant basis.

Designing the Application:

The application can be designed in such a way that optimization is easy. For this purpose, the individual product URL's are extracted and copied in an excel file. These URLs can thereafter be easily imported to Google and Overture Campaigns.

Customer Interaction:

E Mail broadcasts can be sent to the existing customers. Groups can be created with selected number of people. e mails are generally sent to selected groups, who bought products last month. Gift codes and coupons can also be distributed indiscriminately, allowing the visitor to revisit the site for the second time by providing him with an incentive.

Shipping Cost:

Often the shipping cost is a matter o concern for the user. Sometimes the shipping cost is fixed and so the merchant is required to pay the full amount even when the product is not so heavy or not so expensive. Therefore, a real time shipping price tailored specifically for the product is needed. An e commerce provider should be able to provide a real time tailored shipping price, called Drop Shipping (in which the customer can interact with the concerned people) to the customers.

Protection Features:

If the e commerce website is able to give optimum security to the customers, so that credit card theft is reduced, then more sales is possible. It is seen that customers are more interested in buying from the websites which provide security other than anything else; therefore, e commerce website should have an optimum security level.

E-commerce providers around the world are busy concentrating on the aspect of high quality service.

Answer 2

Shopify google shopping feed has many channels with an easy-to-use application for the users. Further, it provides insightful traffic analysis to help you keep track and improve your performance with it. You can focus on the important aspects of your business with selected marketplaces, eCommerce platforms, and many shopping engines. Users can start with a Free trial and move to premium as per their convenience. With Shopify, marketing itself gets a lot easier as it is the greatest platform for eCommerce businesses to perform exceptionally well with lots of features and tactics.