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Market Research

A very important element of business strategy, market research is an organized effort to collect information about markets or customers. It is an important factor to get advantage over rivals, providing significant information to analyze and identify the market need and size and competition.

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What is geocoding?

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Geocoding is the process of converting addresses or locations into geographic coordinates (latitude and longitude). This allows for the identification of the precise location of a place on the Earth's surface, which is useful in mapping and location-based services.

Can a primary research study have two questionnaires for different geographical areas?

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Yes, a primary research study can have two questionnaires for different geographical areas to gather location-specific data. This approach allows researchers to tailor questions based on regional differences or preferences, leading to more accurate and relevant findings from each area. It is important to ensure that both questionnaires are designed systematically to maintain consistency and comparability across the study.

What are the disadvantages and advantages of geographic filing system?

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Advantages: Easy to understand and implement, allows for physical organization by location, can help with visualizing spatial relationships.

Disadvantages: Limited flexibility for reorganizing, can be time-consuming to maintain, may not scale well for large amounts of data.

What is Meaning of Preferred Location?

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Preferred location refers to the specific area or region that an individual or organization would like to have or choose for a particular purpose, such as living, working, or conducting business. It is the ideal or desired location based on factors like convenience, accessibility, amenities, or personal preferences.

What is the questionnaire about?

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The questionnaire is used to gather information from individuals by asking a series of questions on a specific topic or topics. Its purpose is to collect data, insights, or feedback that can be analyzed and used for various purposes such as research, assessment, decision-making, or improvement of processes.

Why observation is the market research technique?

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Observation is a market research technique because it allows researchers to directly witness consumer behavior in real-life settings. By observing how people interact with products, services, or environments, researchers can gain valuable insights into consumer preferences, habits, and needs. Observation helps provide objective data and can uncover insights that may not be captured through interviews or surveys.

What are the questionnaire method?

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The questionnaire method involves collecting data from individuals by asking them to respond to a set of pre-defined questions. It is often used in surveys and research studies to gather information on attitudes, behaviors, opinions, and demographics. Questionnaires can be administered in person, over the phone, via email, or through online surveys.

What are important things to consider when designing a questionnaire?

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When designing a questionnaire, it is important to clearly define the objectives, ensure questions are clear and unbiased, use a mix of question types, keep the survey short and focused, test the survey before distribution, and consider the target audience's preferences and characteristics.

What is guided response type questionnaire?

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A guided response type questionnaire is a survey tool that provides structured cues or prompts to help participants provide more focused and standardized answers. This type of questionnaire is designed to guide respondents in articulating their thoughts or opinions more clearly and consistently.

Can a questionnaire only have one question?

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No, a questionnaire typically consists of multiple questions designed to gather information or feedback on a specific topic. Having only one question may limit the depth and breadth of insights that can be gathered from respondents.

Why do we need a questionnaire?

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Questionnaires are used to collect systematic data from a large number of individuals. They help gather information efficiently, standardize responses for analysis, and provide a structured format for organizing and interpreting data. Additionally, questionnaires can help identify patterns and trends in responses, making them a valuable tool for research, surveys, and assessments.

What is the purpose of demographic questions in the questionnaire?

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Demographic questions help researchers categorize and understand the characteristics of the survey respondents, such as age, gender, income, education level, and more. This information is used to analyze how different demographics may influence responses to the survey questions and to ensure the sample represents the target population.

Why peer pressure influences consumer?

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People want attention, and peer pressure may cause them to buy goods, just for the sake that their friends will approve, or they may get noticed in the bunch.

Why questionnaire is very important?

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A questionnaire is important because it allows researchers to gather specific data from a large number of people in a structured and standardized way. It can provide insights into attitudes, behaviors, preferences, and demographics, helping researchers to make informed decisions and draw conclusions based on the data collected.

What are the four parts of a questionnaire?

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  1. Introduction: Provides background information and sets the context for the questionnaire.
  2. Question body: Contains the questions that gather the required information from respondents.
  3. Response options: Offer choices for respondents to select from when answering questions.
  4. Conclusion: Includes any closing remarks or instructions for completing the questionnaire.

Why is it important to test a questionnaire prior to using it?

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Testing a questionnaire prior to using it helps ensure that the questions are clear, relevant, and unbiased. It allows for identifying any potential issues or ambiguities that could affect the accuracy and reliability of the data collected. Testing also helps to refine the questionnaire and improve the overall quality of the survey.

What is the BASQ-2 questionnaire used for?

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The BASQ-2 questionnaire, or the Body Appreciation Scale-2, is used to measure individuals' positive body acceptance and satisfaction. It assesses feelings of acceptance, respect, and protection toward one's body, regardless of societal standards or appearances. It is often used in research and clinical settings to evaluate body image and self-esteem.

What is a difficulty inherent in the focus group research technique?

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One difficulty is the potential for groupthink, where participants may conform to dominant opinions instead of expressing their true views. Additionally, some participants may be more vocal or influential, skewing the group's overall feedback. Finally, recruiting a diverse and representative sample can be challenging, leading to biased results.

What is the function of a questionnaire in a market research?

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A questionnaire in market research is used to gather specific information from participants in a structured way. It helps researchers collect data on consumer preferences, behaviors, and demographics to make informed decisions about products or services. By asking targeted questions, questionnaires provide valuable insights that can guide marketing strategies and business decisions.

What factors influences buyers behaviour 1 Cultural and Social factors 2 Economical and external factors 3 Personal and Psychological factors 4 both 1 and 2 5 both 1?

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4 both 1 and 2. Cultural and social factors, as well as economic and external factors, play a significant role in influencing buyers' behavior. These factors include cultural norms, social influences, economic conditions, and external market forces that impact consumers' purchasing decisions.

What is piloting questionnaire?

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A piloting questionnaire is a tool used to test the effectiveness and relevance of a survey instrument before full-scale implementation. It involves administering the questionnaire to a small sample of respondents to identify any potential issues with wording, question clarity, or response options. Feedback from the pilot study helps researchers refine the questionnaire for improved data collection.

Which type of psychologist would do research as their primary work?

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An experimental psychologist would typically focus on conducting research as their primary work. They design studies to investigate various psychological phenomena, collect and analyze data, and draw conclusions based on their findings. Their research contributes to the understanding of human behavior and mental processes.

How did department stores shape consumer behavior?

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Department stores shaped consumer behavior by offering a wide variety of products in one place, creating a convenient shopping experience. They also introduced concepts like fixed pricing, advertising, and sales promotions that influenced how consumers interacted with goods and services. Additionally, department stores played a role in establishing the idea of shopping as a leisure activity and a form of social engagement.

Why is secondary study analysis usually done prior to primary research?

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Secondary data analysis is typically conducted before primary research to save time and resources. By first exploring existing data, researchers can identify gaps in knowledge and formulate more focused research questions. Additionally, analyzing secondary data can help researchers understand the current literature and provide context for their primary research.

How the demographics of change affects people?

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Changes in demographics can impact people in various ways, such as influencing cultural norms, economic opportunities, and social dynamics. For individuals, shifts in demographics may result in changes to their community, workplace, or daily interactions. Understanding and adapting to these changes can help people effectively navigate the evolving demographics of their society.