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In my personal opinion the answer is no. Advertising over television on trusted networks is one of the best ways to still build brand recognition and trust. Even internet giants have all benefited immensely from the use of television media. Remember Yahoo and Google commercials? This trend will not die, not anytime soon at least. To increase views of commercials of entertainment value the other medias such as Internet have allowed for them to become viral and increase effectiveness via online video.

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16y ago
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9y ago

The advertising industry is experiencing lots of changes. With the growing use of social media, TV advertising has been losing its popularity but has not yet lost its power.

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Q: Has TV advertising lost it's effectiveness?
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