0
How might the mass customization of advertising and other forms of marketing communications be possible?
Wiki User
∙ 11y ago
I must tell you that this is already being done..
it is possible through demographic segmentation of customers. For instance, research have proved that different people, from different places, with different age groups, living in different environments, and having different beliefs demand different things that are similar to their Demographics.
Let me give you examples: Indians are mainly vegetarians Majority of Chinese east pork, Muslims don't eat pork, Nigeria is the world's most populated black nation etc. so in global advertisement and marketing, it can be customized to advertise vegetarian products to Indians, Pork products to Chinese, Non-pork Products to Muslims (Arabs), and popular black people's products to Nigerians.
So how do you know where these people are from?
It is possible through demographic information gathering and currently done in social media where people fill their interest, age, location, job, earnings, race etc.
Thus, Mass customization of advertising and other forms of marketing communication is possible through gathering of demographic data and marketing or advertising products in relation to the data gathered.
e.g age - cigarettes will be advertised to people above 18
expensive products - customized for people with high salary
holiday, Wrestling, football, soccer etc - customized to people with that particular interest and the list goes on dear.
Wiki User
∙ 11y ago
Add your answer:
Earn +20 pts
What courses is qualified to work for marketing communications specialist?
There are several courses that are qualified to work for marketing communications specialist. Some possible options are Marketing Manager, Advertising Executive and Client Relations Manager.
What is the use of chime communications?
Chime is an international communications and sports marketing group including CSM Support and Entertainment, the VCCP Partnership in advertising, the Good Relations Group in public relations and Open Health in healthcare communications. Chime is a possible option for marketing services that relates to your company.
What is the definition of local store marketing?
Local Store Marketing is performed by a business in the local community within a 1-5 miles radius. The intent is to drive local business and create word of mouth advertising at the lowest cost possible.
How do you select a advertising agency?
If you looking for Advertising & marketing strategy it is better to select a specialist in this area than to expect the communications provider to supply this. Management skills, Location, Experience/expertise... Promodome Communications is the best advertising company in Delhi. This is the leading brand communication, promotion, and media buying agency in the Indian communication and advertising business. As a full-service agency, we offer our customers an entire range of communication disciplines in the classical and digital format. We blend creativity & technology to transform and grow our clients’ businesses. Our expertise lies in integrated marketing communications focusing on every mass media possible. Whether it's Digital Marketing, E-Commerce, TV Ads, Radio ads, Print ads, Media Buying, or Events; we serve as a one-stop solution for your every marketing need.
How can blogs be used as possible marketing tools?
They help by broadening the possibilities of advertising. Companies can not only advertise on the TV and the Radio but now there is a chance to do some in depth marketing.
What is the role of Technology in Service Marketing?
Technology ensures that all communications are done accurately and within the right time-frame. Technology also makes it possible for marketing to be a cheap endeavor.
How do I choose the correct online marketing tools?
It depends on how you would like to market a product, and what you are marketing. You can do it actively, through ads and e-mails advertising what you are selling, or you can do it passively, allowing possible customers to find you.
Does public relations communication offer a legitimacy that advertising does not have?
Yes. Being in the editorial versus advertising communications of newspapers, broadcasters and web publishers implies a third-party endorsement that's not possible with advertising. On the other hand advertising offers the kind of control of message that's not possible with public relations. These concepts can also be applied to paid search advertising versus algorithmic search engine optimization (which is never really "free" because significant human labor is involved).
1 Discuss the role integrated marketing communications plays in relationship marketing How might the mass customization of advertising and other forms of marketing communication be possible?
Lets preface the answer by defining two somewhat misunderstood terms:Integrated Marketing - where multiple marketing disciplines are employed towards a unified holistic result. ie: Advertising, Promotion, Public Relations, SEO, Website content and Strategic Content (videos on YouTube etc) is tightly coordinated.RelationshipMarketing - (this is well defined in Wikipedia) Emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. Refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.Integrated Marketing influences Relationship Marketing significantly where the message can become relevant to the customer and improves the state of the relationship. If the objective is to move customers up towards a closer relationship - the process must start by understanding where the relationship stands in order to present relevant communications. This methodology depends on the idea that the most important information is not demographic or transactional data, but that which defines the state of the relationship.1. Prospect that does not know the brand2. New Customer3. Renewing Customer4. Preferred Customer5. Evangelist6. Unwavering longterm customer7. Unhappy customerA key to making this sort of relationship marketing work is developing ways to direct traffic towards zones in your website and within an organization, based on the state of the relationship, and altering communications to be relevant - an evangelist does not need the same product sales data as a new customer.So I hope this explains how the two marketing disiplines are in fact co-dependant.
What does DMCM stand for in business?
DMCM in business is a marketing term and stands for Digital Marketing Communications Management. It involves the development of online digital marketing strategies and then effective communication to the end customer. It encompasses concepts such as the customer relationship, user experience, social media marketing and all the possible ways a business can conduct marketing practice using the internet.
Developing The Skills For Advertising And Marketing?
So you want to be a marketing professional or work at an advertising agency? If that sounds like you, then you need to develop the necessary skills for those positions. Advertising & marketing jobs are highly competitive and they require a certain skill set. Not every person can sell and not every person can add to a marketing team. many people have the skills to make it happen, though. If you want to be among the people who can make it in the world of marketing and advertising, then you need to recognize the important necessary skills and you need to put those skills into practice.Creative thinkingProbably the most important thing that you can have for advertising and marketing jobs is creative thinking. In order to effectively sell a brand or develop an ad campaign, you have to think in many different ways. You have to think about the best possible ways to sell to a certain customer base. You have to also think about the ways in which your ad campaigns will impact a company's brand name. This sort of creative thinking can be very important whether you are working alone or you are working with a team. If you have it, then you have a chance to be successful. If you don't, then you need to think about how to improve.Ability to work in teamsIf you are thinking about skills that you might develop and put on a resume, then the ability to work with a team is very important. Advertising and marketing jobs are very much centered on teamwork. People get together to reflect on the company's needs and they get together to discuss possible ideas. If you want to successfully develop an ad or marketing campaign, then you have to be comfortable working with other people. In order to develop this skill, you should get involved with as many groups as you possibly can. Marketing and advertising demands this and you have to show employers that you have what it takes.If you want to work in advertising and marketing, then these skills will help you land the kind of job that you're looking for. Work very hard to develop them as much as you can.
What are the different tools of advertising?
Some common tools of advertising include social media platforms, email marketing, influencer partnerships, search engine marketing, television and radio commercials, print ads in newspapers or magazines, billboards, and direct mail campaigns. Each tool has its own strengths and can be used to target specific audiences effectively.
