If you are a marketing manager in beverage company and you have to promote a new soft drink what are the different ways throgh which this soft drink will promoted to the customer?

Answer 1

If it's for an 18 - 28 year old target demographic, I would take the product to the events this demo attends. x-games, Coachella, etc., and give tons away, free.

Me I would not give it away unless I knew there was a benefit, marketing is neither branding nor just advertising, marketing is making people buy what you have to sell, because you make them want it or want it more than another brand, in this instance competition is high, however Coca Cola for instance spend 3 billion on marketing annually to a firm that provides no marketing at all, just branding, I personally wouldn't employ them to organize a letter box drop. I shall explain. The Current campaign in Australia at least is "we're all in this together" now when you think of something like global warming and the fact we are all in this together do you instantly think hey i should buy a Coke? no! When you buy a coke do you think hey were all in this together? NO the theme is nothing more than a catchy tune and the add simply branding or keeping the name in the public eye. Coke recently gave away millions of T-shirts with some very lame recycling symbols etc on them, very cool shows they are trying to make out they are into all of the above, yet no one wants to be seen dead in the ugly boring non trendy shirts, just because a product is good, does not mean people want to wear the t-shirt, and even less a t-shirt that does not have the product on it, I like BMW's and Pizza, and I like a truck load of female and male celebrities, but would not be seen dead with any of them on a shirt. Fashion is not a game you want to play unless you understand the market so that was a dud, the recently did a cross promotion with a gym, great for the gym with free session with purchase, if they sold even a few hundred extra cartons over what they would have sold anyway, it wouldn't have covered the cost of the time negotiation or printing of new cartons. None of this gets new clients or has any effect on existing clients other than hey???? they don't discount these special offers with extras this week, think I'll go with the Pepsi. Things can backfire easily. You want to market it or sell it? there is a difference there also pizza hut sells Pepsi, they do not market it, nor does Pepsi use marketing to pizza hut to get it sold, Pizza hut is owned by Pepsi, marketing against the big boys is tough and you would need big bucks, I could write you a plan but you could not afford to run it. So shall we say you want to sell a new brand of soft drink? After all good management is about making money not being a tosser and being seen to be big. Find a few small chains of new franchise food outlets and do an exclusive supply deal with them, that way all the soft drink sold from every outlet is yours, without advertising, without marketing and without branding. I own multiple copyrights for Coca Cola, Fosters, and Brown Brothers wine marketing plans including TV commercials. Take it from me, clever they are not, money they have. Play the game you can win.

Archie Quinn