What does a marketing manager do?
I. A marketing manager focuses on at least five categories and
disciplines in performing his/her duties in this position:
A. Define the market to be served:
Who? (type of company(s); e.g., end users, OEM's, contractors,
industry segments, etc.
Analyze the competition in this market
B. Define/design the product, for this market. Requires collaboration
with engineering and manufacturing
C. Set the price for this product in this market; match the market
driven price to the (product cost + profit target)
D. Define the promotional/advertising process and the
advertising channels for this product
E. Define the distribution/sales channel(s) for this product
Include after sales support, if required.
A substantial part of the job will be to study, evaluate, and obtain the answers/results for the above questions.
The rest of your time will be involved in coordinating and negotiating with your firm's other departments (engineering, manufacturing, sales, etc.) to achieve a result for this product that will be financially successful for the company.
The marketing manager what are the steps you will take to guard against the phenomenon of marketing myopea?
Finance manager is a person who deals with the finance decision of an organization.his responsibilities are decision on providing finance,keep check on finance activities. while marketing manager is responsible for marketing the organizations product,services to attract customers. Finance manager is a person who deals with the finance decision of an organization.his responsibilities are decision on providing finance,keep check on finance activities. while marketing manager is responsible for marketing the organizations product,services to attract customers. Finance…
Candidates with an MBA degree in marketing are sure to enjoy excellent career growth in this highly competitive world. Marketing manager, market research analyst, brand manager and new product manager are some of the job profiles available for MBA marketing professionals. Candidates with profound knowledge in finance can also look for the job opportunities available as strategic or market planning executives. One can also come across other specialized corporate positions like advertising manager, marketing communications…
A marketing manager for theatre manages all of the coordination for press, ads (radio, tv, & print), coordination of graphic design, programs, marketing materials (like a brochure with all the information about the plays in it). Also, they often manage the website for the theatre as it is also a marketing tool. That is just a general answer and often it will depend more on what the specific theatre will delegate to the Marketing Manager.
The Marketing Manager communicates the market strategy and brand messages to the customers. This role monitors, analyzes, and understands customer behavior. In addition, the Marketing Manager creates or modifies customer segments for targeted selling, and creates and manages campaigns and promotions. The Marketing Manager handles e-mail activity capability and Web activities including suggestive selling and awareness advertising. Campaign event planning can be handled by a team comprising the Seller, Marketing Manager, and merchandising and product…
A Marketing Manager will be necessary for various tasks based on the size of one's business entity (or organization, company, etc). For smaller entities a Marketing Manager may handle all the aspects of the marketing cycle for the said entity. For instance, determining demographic targets, analyzing market trends or needs, ensuring company recognizeability amidst said demographic, and etc. For larger entities a Marketing Manager may be needed to do a specific task for said organization…