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When a customer comes to a business that customer expects a very specific think by going to that location. Whether that is to pick up a new shirt or have repairs done on a vehicle there is always an expectation. Once finished with said transaction that customer can leave feeling one of three ways:

1. Expectations met

2. Expectations not met

3. Expectations exceeded

If you do not meet a customers expectations (i.e.- you were extremely rude or extremely overpriced) you can wave goodbye to that customer forever. They will never return and will most definitely tell their friends never to go either.

If you meet a customers expectations they may return or may not. They will probably shop around next time looking for a better deal or environment elsewhere. If another establishment exceeds their expectations... Kiss them goodbye, you'll never see them again.

If you exceed their expectations they will return and will tell all their friends as well. They become loyal customers and repeat business. That is what keeps businesses alive

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Q: What does it mean to exceed customer's needs and expectations and why is this important?
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When a customer comes to a business that customer expects a very specific think by going to that location. Whether that is to pick up a new shirt or have repairs done on a vehicle there is always an expectation. Once finished with said transaction that customer can leave feeling one of three ways: 1. Expectations met 2. Expectations not met 3. Expectations exceeded If you do not meet a customers expectations (i.e.- you were extremely rude or extremely overpriced) you can wave goodbye to that customer forever. They will never return and will most definitely tell their friends never to go either. If you meet a customers expectations they may return or may not. They will probably shop around next time looking for a better deal or environment elsewhere. If another establishment exceeds their expectations... Kiss them goodbye, you'll never see them again. If you exceed their expectations they will return and will tell all their friends as well. They become loyal customers and repeat business. That is what keeps businesses alive


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