Laws relating to beauty products (such as labelling regulations and such)
Scientific advances in your own product and competetitor products as well as substitute markets.
Views on beauty in countries your hoping to market to (this is quite important in determining your sales and promotional strategy)
consumer behaviors influences marketing strategy
Environment Analysis for Marketing Strategy A marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience. This will enable you to use a mixture of new and proven marketing techniques rather than being scattered by the whim of new marketing trends.Widely known as PEST Analysis, the environment analysis for marketing strategy actually reviews external factors affecting marketing. The categories of factors are:PoliticalEconomicSocialTechnologicalThis model has its limits. It is, however, a useful reminder that one should not ignore factors of the wider environment the business is in.
marketing
What effects marketing stratges
various environment factors affecting the marketing
The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.
There are many external and environmental factors that affect marketing. Some of these include economy, government, supply lines, and consumer trends.
The marketing environment has seven important elements to it. These elements include; social and cultural factors, political factors, the condition of the economy, media, logistics, competition and technology.
assignment on micro environment factors that affect marketing decision making
Excellent question. The immediate reaction is that economic factors would weigh heavily in how well a luxury beauty company performs in the market. However it has been proven time and again that there are some verticals in the market that are not effected by economic downturns. Luxury beauty is one of those markets. Comapnies such as http://russellorganics.com or e-tailers such as http://www.spaskin.com continue to thrive in the current econmic climate. This is due to superior product offering, loyal customers, and great customer service.
Political, Economic, Social, and Technological analysis
Political factorsEconomic factorsSociocultural factorsTechnological factorsGeographical factorsCultural factorsBy DistPub.com