Excellent question. The immediate reaction is that economic factors would weigh heavily in how well a luxury beauty company performs in the market. However it has been proven time and again that there are some verticals in the market that are not effected by economic downturns. Luxury beauty is one of those markets. Comapnies such as http://russellorganics.com or e-tailers such as http://www.spaskin.com continue to thrive in the current econmic climate. This is due to superior product offering, loyal customers, and great customer service.
The marketing environment refers to the state of marketing surrounding the business. Current trends in marketing help determine a business's strategy.
Environment Analysis for Marketing Strategy A marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience. This will enable you to use a mixture of new and proven marketing techniques rather than being scattered by the whim of new marketing trends.Widely known as PEST Analysis, the environment analysis for marketing strategy actually reviews external factors affecting marketing. The categories of factors are:PoliticalEconomicSocialTechnologicalThis model has its limits. It is, however, a useful reminder that one should not ignore factors of the wider environment the business is in.
describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?
The scope and nature of a marketing strategy refers to the approach a marketing team uses. The nature refers to the way in which marketing is accomplished and the scope refers to the size and strategy used.
The single segment strategy in marketing ensures that a producer chooses one segment of the market and only supplies that segment. One or all the goods produced by a marketer are sold to only the people who meet the characteristics of that single segment.
consumer behaviors influences marketing strategy
Increase spending on Advertising.
The marketing environment refers to the state of marketing surrounding the business. Current trends in marketing help determine a business's strategy.
Environment Analysis for Marketing Strategy A marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience. This will enable you to use a mixture of new and proven marketing techniques rather than being scattered by the whim of new marketing trends.Widely known as PEST Analysis, the environment analysis for marketing strategy actually reviews external factors affecting marketing. The categories of factors are:PoliticalEconomicSocialTechnologicalThis model has its limits. It is, however, a useful reminder that one should not ignore factors of the wider environment the business is in.
Laws relating to beauty products (such as labelling regulations and such)Scientific advances in your own product and competetitor products as well as substitute markets.Views on beauty in countries your hoping to market to (this is quite important in determining your sales and promotional strategy)
describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?
The scope and nature of a marketing strategy refers to the approach a marketing team uses. The nature refers to the way in which marketing is accomplished and the scope refers to the size and strategy used.
Differentiate between marketing policy and marketing strategy
The single segment strategy in marketing ensures that a producer chooses one segment of the market and only supplies that segment. One or all the goods produced by a marketer are sold to only the people who meet the characteristics of that single segment.
morph marketing is strategy in which marketer provides a product with an envelope of service...so product with service... example MARUTI service with car, AQUA GUARD providing a water purifying m/c with service every 6 months
Values
A marketing strategy is the planning and deployment methods used to obtain customers for an organization. The marketing strategy involves segmenting and targeting which markets will be most beneficial to an organization and then marketing to those markets. The marketing strategy involves the planning of company positioning as well.