Positioning is the way in which consumers perceive products/services in the market place.
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Positioning a product is the way the marketing department introduces a product to the market. Some products have high prices because the quality of the product is good. This is a positioning strategy.
The positioning analysis can help a marketing manager identify the target market opportunities in the MP3 player market. This is usually done through research and interaction.
Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of things are involved in market positioning, with entire firms specializing in this activity and working with clients to position their products effectively. When a product is released, the company needs to think beyond what the product is for when it comes to positioning. It also thinks about the kinds of people it wants to buy the product. For example, a luxury car manufacturer might be less interested in promoting reliability, and more interested in promoting drivability, appealing to people who are looking for high-end cars which are enjoyable and exciting to drive. Conversely, a company making mouthwash might want to go for the bottom end of the market with an appealing low price, accompanied by claims asking consumers to "compare to the leading brand" so that they can see that the product contains the same active ingredients as a famous brand, at a much lower price. Market positioning is a tricky process. Companies need to see how consumers perceive their product, and how differences in presentation can impact perception. Periodically, companies may reposition, trying to adjust their perception among the public. For example, a company might redesign product packaging, start a new ad campaign, or engage in similar activities to capture a new share of the market. Definition An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Thus, positioning is EVERYTHING, because, positioning IS that unique value you offer, to that target market you seek, in ways that are better, more effective, more amazingly meeting your needs than any of your competitors. And, the customer service, and employee relationships need to MATCH or be INTEGRATED with the market positioning.
Brand positioning is the reason for customers to buy your brand of products in relation to other brands, whereas brand targeting refers to the target customer base that your product will get to.
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Positioning a product is the way the marketing department introduces a product to the market. Some products have high prices because the quality of the product is good. This is a positioning strategy.
The positioning analysis can help a marketing manager identify the target market opportunities in the MP3 player market. This is usually done through research and interaction.
Positioning can have have a number of meanings. It is used in business and marketing to talk about positioning products in the right market to reach the intended customers. It can be used in sports like soccer to talk about a striker with good positioning and always being in the right place to score goals.
to divide the big market in to small company is known as segmentation. positioning is that which we do the mind of customer or to make the unique thing which attract the customer. to make the new product and focus the particular generation for sale is known as targeting of employess requirement. we will also design or implement the present market in such a way tht it will make benificial for upcoming generation.
Market positioning involves placing a product which maximizes the possibility that the sale of it will great. One needs to decide if the position of the product needs to be changed if the sales stay the same or drop.
K. S. Hatchett has written: 'An investigation of competitive positioning in the cross-channel ferry market THESIS'
Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of things are involved in market positioning, with entire firms specializing in this activity and working with clients to position their products effectively. When a product is released, the company needs to think beyond what the product is for when it comes to positioning. It also thinks about the kinds of people it wants to buy the product. For example, a luxury car manufacturer might be less interested in promoting reliability, and more interested in promoting drivability, appealing to people who are looking for high-end cars which are enjoyable and exciting to drive. Conversely, a company making mouthwash might want to go for the bottom end of the market with an appealing low price, accompanied by claims asking consumers to "compare to the leading brand" so that they can see that the product contains the same active ingredients as a famous brand, at a much lower price. Market positioning is a tricky process. Companies need to see how consumers perceive their product, and how differences in presentation can impact perception. Periodically, companies may reposition, trying to adjust their perception among the public. For example, a company might redesign product packaging, start a new ad campaign, or engage in similar activities to capture a new share of the market. Definition An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Thus, positioning is EVERYTHING, because, positioning IS that unique value you offer, to that target market you seek, in ways that are better, more effective, more amazingly meeting your needs than any of your competitors. And, the customer service, and employee relationships need to MATCH or be INTEGRATED with the market positioning.
difference between high tech positioning and high touch positioning?
The positioning strategy of Dunkin Donuts is to provide their customers with a good cup of coffee for a fair price. They also offer reasonably priced donuts, muffins, and sandwiches to appeal to people who do not have time to prepare breakfast or lunch.
Brand positioning is the reason for customers to buy your brand of products in relation to other brands, whereas brand targeting refers to the target customer base that your product will get to.
segmentation, differentiation, positioning