answersLogoWhite

0

What is Marketing Value Return?

Updated: 9/21/2023
User Avatar

BoGilbert

Lvl 1
12y ago

Best Answer

MVR (Marketing Value Return)

MVR is a form of ROI (Return on Investment) in that it is an actual account of the marketing value produced from a specific marketing investment. MVR is most often used to determine the value of comprehensive web media campaigns. For example: If My company spends $15,000.00 dollars on a marketing program and the tools used to spread my message produced 2,000,000 impressions of my message, the MVR at a $15/CPM is $30,000.00 compared to my investment of $15,000.00.

Most marketing campaigns can only control a portion of the total ROI factor. They cannot, in most cases, control how a company handles the branding impressions and traffic they generate to that company's website. How a company turns branding and web traffic into sales is perhaps the most important part of the ROI equation.

Measuring the effectiveness of a marketing effort is critical. MVR is easily measured in real-time. This real-time analysis can give immediate feedback as to which tools are working most effectively and gives marketers the flexibility to make changes that gain the most impact for their clients.

MVR is a new-age measurement for new media efficiency.

User Avatar

Wiki User

12y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is Marketing Value Return?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What is ROMI?

ROMI is the abbreviated term for Return on Marketing Investment much like ROI but with the word marketing appended. The concept behind the term is that you make a return on the initial marketing investment in terms of sales. Many companies these days pay more and more attention to the ROMI as marketing earns it's value in the business place.


What is Exchange Process of marketing?

should envolves one party offering somethimg value (service,money.ideas.places and even persons) to another party voluntarily offeres something value in return. the essence (heart) of marketing is the exchange process among parties.


What is Crm in marketing?

Customer Relationship Management in marketing refers to tracking customer sales to determine return on investment of campaigns and identify the highest return marketing strategies.


What is value in marketing?

what is value exploration


How this value proposition translate into marketing offer?

how this value proposition translate into marketing offer?


What is value exploration in marketing?

what is value exploration


What are the real value of marketing research and marketing information and how that value is attained?

The real value of marketing research is in the efficiency of advertising dollars. Marketing research can help to determine the proper market segmentation, target market, and pricing for products.


What is marketing and what are the primary goals?

What is marketing and what is its primary goal?Marketing Definition:Process by which companies create value for customers and build strong & profitable customer relationships in order to capture value from customers in return and create profit which is the main objective of profit organization, and any other valuable value for non-profit organizations, typically market is divided into main five steps that define marketing process itself.The Marketing Steps:Figure 1-1 shows the five-step marketing process.1. Understand the marketplace and customer needs and wants.2. Design a customer-driven marketing strategy.3. Construct a marketing program that delivers superior value.4. Build profitable relationships and create customer delight.5. Capture value from customers to create profits and customer quality.Marketing Primary goal1. To promote their products and services and improve turnoverunderstand consumers, create customer value, and build strong customer relationships


What is The added value that marketing adds to a product is called?

dasf


Difference in using a method that return value and method that does not return value in object orinted programming?

A method that return a value should have a return statement. The method signature should indicate the type of return value. While in the case of a method that does not return a value should not have a return statement and in the signature, the return type is void. When using a method that doesn't return a value, a programmer can not get a value from that function, but instead, it can only change variable values and run other methods.


How does marketing function determine customer value?

Marketing function determines customer value because it refers to the value of the item the customer receives. The value means how good an item is not how much it costs. With marketing function the function of the market is basically how good an item can be used by a customer.


Information technology for marketing management?

marketing the process of communicating thr value of a product