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Most of the Agricultural produce is indirect channels ( different agents and retailers) because of lot of care is required and money is invested by different stake holders, while transport, keeping in view of perishableness. the highest wastage is agricultural produce when compare to other non - agricultural produce. with in agricultural produce again two different kinds, perishable and non-perishables ( grains pulses etc.) the perishable agricultural produce is Fresh fruits and vegetables (ffv).
Direct marketing channels for Agricultural produce is apanimandi and rythubazaars etc. in this, there is no middlemen are involved, direct grower/producer and consumer or customer interpace. These innovations are taken place for the benefit of both farmer and consumer after amendments of APMC act.
B.Venkata Rao MANAGE
email : badiyavenkat@Yahoo.com The Difference between Direct and indirect Channels can be differentiate as shown below
Indirect Channel:
Producer/grower/ farmer - Commission Agent - Whole sale agent - Wholesaler - Retailers - Customer/Consumer (Middlemen presence in between producer and end user or customer
Direct channel:
Producer/grower/producer - Customer/ Consumer/end user ( No middlemen in between producer and end user or customer)
B.Venkata Rao MANAGE
e-mail: badiyavenkat@yahoo.com
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∙ 15y ago
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What type of business make up a marketing channel?
A marketing channel, or channel of distribution, is a business structure of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer. It encompasses the processes involved in getting the right product to the right place at the right time. Marketing channels represent "place" in the marketing mix. Channel members include wholesalers, distributors, agents and brokers, and retailers
How would one describe what a marketing channel is?
The marketing channel is the way how a company delivers its goods from the production to the seller or the processing. A way could be a discounter or specialized dealer. Depends which quality the company wants to stand for. With direct distribution the producer sells to the final-user and with indirect distribution the producer sells over wholesaler or retailers.
What is a channel marketing plan?
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
What are indirect sales channels?
Indirect sale channel is the type of sales made outside the shop premises
Importance of distribution channels in marketing?
A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or services that generate profit and increase their customer base. While some businesses can handle all factors and aspects of its own distribution, others require some level of distribution partnership. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision and varies according to the product, service and market.
What does a Channel manager do?
The channel manager is the one responsible for channel marketing and the method that he/she is using is called a channel. It is done through reselling or distribution of products to the dealers.
What type of business make up a marketing channel?
A marketing channel, or channel of distribution, is a business structure of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer. It encompasses the processes involved in getting the right product to the right place at the right time. Marketing channels represent "place" in the marketing mix. Channel members include wholesalers, distributors, agents and brokers, and retailers
What are the different types of distribution channels?
A distribution channel is the method a company uses to get their products into the marketplace for consumer useThe two types of distribution channels are indirect and direct.The indirect channel is used by companies who do not sell their goods directly to consumers.Distributors, wholesalers and retailers are the indirect channels.A direct distribution channel is where a company sells their products direct to consumers. Selling agents and Internet sales are two types of direct distribution channels.
How would one describe what a marketing channel is?
The marketing channel is the way how a company delivers its goods from the production to the seller or the processing. A way could be a discounter or specialized dealer. Depends which quality the company wants to stand for. With direct distribution the producer sells to the final-user and with indirect distribution the producer sells over wholesaler or retailers.
What is a channel marketing plan?
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
What is online marketing channel?
Marketing channel means a medium of reaching out to the audience. Facebook can be a marketing channel. People virtually handout there and businesses need exposers. There are a lot of marketing channels but the unsaturated and uninterrupted one is email marketing.Read more:wpsigns com/8-reasons-why-email-marketing-is-important-for-inbound-marketing/
What are indirect sales channels?
Indirect sale channel is the type of sales made outside the shop premises
A marketing channel of producer to retailer to consumer is most likely to be used by producers of what products chewing gum tobacco automobiles hardware or saltine?
automobiles
What are new channels in marketing?
Electronic market is the new channel of marketing.
What distribution channel does apple ipod use?
Indirect channels
Importance of distribution channels in marketing?
A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or services that generate profit and increase their customer base. While some businesses can handle all factors and aspects of its own distribution, others require some level of distribution partnership. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision and varies according to the product, service and market.
What would be the marketing channel for dominos pizza?
dominos pizzas marketing channel is by advertising and discounts. by having these they can get there goods from production to consumer faster.
