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Sales promotion changes behavior of customers and they will act upon a sale, an offer, or a chance to win something. Behaviors are tightly bounded to cultural norms. These consumer behaviors, perceptions of a particular promotional tool are varied from one country to another due cultural difference. Promotion activities include coupons, discounts, in-store displays, trade shows, samples, in-store demonstrations, and contests.

• Low income counties most likely to use promotional tools like, free samples and demonstrations rather than coupons or on-pack premiums. So no point of issuing global capon through internet or emails because their inability to purchase that global product even though it is offered at low prices.

• Market maturity can be changed from one country to another. For a global product, one country may have a growing market and the same time one country may have very matured market. These different markets should be treated separately. Growing market needs coupons, free samples and matured market may need loyalty programs or allowances for its consumers.

• Government regulations may vary from country to another.

• Trade structure or dominance in the retailing industry can affect the use of sales promotions. Different tools are needed which is powerful enough to defeat dominated retailers products.

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Q: Why are Sales promotion activities mainly local?
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What does trade marketing manager do?

An Trade Marketing Manager(TMM) does the followingUnderstand Trend at Local/Regional Markets and design BTL activities accordingly.Execute Marketing policies at Local/Regional Markets decided at Head office(HO) so uniformity at some Events/Brand Promotion is maintained.Requisitions for Branding Elements to send it to HO.Gifts procurement for local activation designed.Market Share analysis/Data analysis for Marketing activities executed at the market.Co-Ordination with Sales Team for feed back for marketing activities held at the Market.Ensure all the latest Brand Creatives to be executed for Branding.


Importance of retail marketing?

Retail marketing is important to keep consumers updated on new local available products as well as promotion of incentive sales for customer growth and retention.


What are the responsibilities of a trade marketing manager?

Responsibilities of Trade Marketing Manager(TMM) are - (1) Understand Trend at Local/Regional Markets and design BTL activities accordingly. (2) Execute Marketing policies at Local/Regional Markets decided at Head office(HO) so uniformity at some Events/Brand Promotion is maintained. (3) Requisitions for Branding Elements to send it to HO. (4) Gifts procurement for local activation designed. (5) Market Share analysis/Data analysis for Marketing activities executed at the market. (6) Co-Ordination with Sales Team for feed back for marketing activities held at the Market. (7) Ensure all the latest Brand Creatives to be executed for Branding.


Where can one find information on sales on houses in their local area?

Sales on houses can be found in the local newspapers. In addition, sales on houses can also be found by searching Craigslist under the homes for sale section.


Where can I get good sales training?

To begin, I would go to my local employment agency to see what sort of classes or training they may offer for sales people. Local universities and colleges which include business and sales may also offer some training.

Related questions

What has the author Baxter Eastburn written?

Baxter Eastburn has written: 'The fundamentals of advertising and sales promotion for retail and local accounts' -- subject(s): Advertising


If consumers buy a new computer at a certain store, they are offered a gift card to a local restaurant. This is an example of what type of sales promotion?

Premium - apex :)


What does trade marketing manager do?

An Trade Marketing Manager(TMM) does the followingUnderstand Trend at Local/Regional Markets and design BTL activities accordingly.Execute Marketing policies at Local/Regional Markets decided at Head office(HO) so uniformity at some Events/Brand Promotion is maintained.Requisitions for Branding Elements to send it to HO.Gifts procurement for local activation designed.Market Share analysis/Data analysis for Marketing activities executed at the market.Co-Ordination with Sales Team for feed back for marketing activities held at the Market.Ensure all the latest Brand Creatives to be executed for Branding.


How do people shop in china?

They will find a local agent for business promotion, after-sales service. and so on. If you need an agent, you can contact me。 my email is baisoo@126.com. hope useful for you


Importance of retail marketing?

Retail marketing is important to keep consumers updated on new local available products as well as promotion of incentive sales for customer growth and retention.


What are the responsibilities of a trade marketing manager?

Responsibilities of Trade Marketing Manager(TMM) are - (1) Understand Trend at Local/Regional Markets and design BTL activities accordingly. (2) Execute Marketing policies at Local/Regional Markets decided at Head office(HO) so uniformity at some Events/Brand Promotion is maintained. (3) Requisitions for Branding Elements to send it to HO. (4) Gifts procurement for local activation designed. (5) Market Share analysis/Data analysis for Marketing activities executed at the market. (6) Co-Ordination with Sales Team for feed back for marketing activities held at the Market. (7) Ensure all the latest Brand Creatives to be executed for Branding.


What are the source of local government finance?

Taxes, mainly. In the US this is frequently property-based tax and maybe sales tax. Some jurisdictions provide water or other utility services. A few own property and get income from oil rights or lumber sales.


Are local and sales tax the same thing?

They can signify the same thing ... sales tax is a tax on sales and includes all taxes, local, county, state and federal. Local tax generally refers to city or town tax.


What is the primary purpose of the Local Sales Network website?

The Local Sales Network website's purpose is stated on its homepage as "connecting thousands of local buyers and sellers." It is for the posting of local buying and selling ads.


What is the sales tax rate for 70663?

The current total local sales tax rate in Sulphur, LA is 10.750%. The December 2015 total local sales tax rate was 9.750%.


What is the sales tax in Albuquerque NM?

The current total local sales tax rate in Albuquerque, NM is 7.313%. The December 2015 total local sales tax rate was 7.187%.


What kind of news does the Mansfield Chad cover?

This particular news company covers local news, such as government activities or crime activities in surrounding areas. Also, the news company offers sports coverage and it even provides the community readers with car sales and job offers.