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Customer service is vital to any business because it helps keep customers coming back. If people are not satisfied with their product or service and nobody at the company tries to correct it, those people will not want to shop there anymore and the business will lose money. They'll also lose future customers, because the unsatisfied customers will tell their friends about the bad service and will convince them not to shop at that store either.

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Q: Why would an organisation implement a customer service strategy?
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