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Kodak
This category covers questions about the Eastman Kodak Company, commonly known as simply Kodak. The industry was founded in 1892 by George Eastman and specializes in high-end photographic and optical equipment. Kodak is also a leading industry in digital photography and imaging.
427 Questions
Ibentify major types of buying situation?
There are three types of buying situations.
· At one extreme is the Straight rebuy, which is a fairly routine decision.
· At the other extreme is the new task, which may call for thorough research.
· In the middle is the modified rebuy, which requires some research.
New task: is a purchase decision that requires thorough research such as a new product.
Straight rebuy: is a routine purchase decision such as a reorder without any modification.
Modified rebuy: is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers.
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