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The major reason it affected so many people was the propoganda machine. They scared the crap out of the American people. The cold war also brought upon the fear of nuclear weapons being used to blow up the United States of America or even the world. A nuclear Holocaust. There was a general fear of communism created by propoganda which effected Americans through all aspects of media: radio, news, movies, Cartoons, etc. you name it, and the anti-communism sentiment was included in all media outlets.

I'll add that this was NOT simply an American problem. Nuclear war would have killed the entire planet eventually. That tends to get EVERYBODY'S attention, worldwide.

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Q: Why did the Cold War affect so many people?
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