Nutella

Nutella

A 440 g jar of Nutella for the German market.
Serving size	37 g
Calories	200kcal
Calories from fat	99kcal
Total fat	11g
Ingredients	Sugar, vegetable oil, 13% hazelnut, cocoa powder, skimmed milk powder, lecithin, vanilla

Nutella (Italian: /nuˈtɛlːa/; BrE: /nʌˈtɛlə/; AmE and CanE: /nʌːˈtɛlə/ (see "Pronunciation" below)) is the brand name of a hazelnut-based sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero's spread released in 1949. Nutella is sold in over 75 countries.

History

Gianduja is a type of chocolate containing approximately 50% almond and hazelnut paste. It was developed in Piedmont, Italy, after taxes on cocoa beans hindered the diffusion of conventional chocolate.

Pietro Ferrero, who owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as "Supercrema".

In 1963, Pietro's son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed "Nutella." The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.^{[citation needed]}

Pronunciation

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The Italian pronunciation is [nuˈtɛlːa], and an approximation of this is made in most other languages, including American and Canadian English: /nʌːˈtɛlə/. In the United Kingdom and Australia, Nutella is normally pronounced /nʌˈtɛlə/, reflecting its original derivation from the English word "nut" /nʌt/.

Composition

Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and vegetable oils, followed by hazelnut, cocoa and skimmed milk, which together comprise at most 28% of the ingredients. The recipe for Nutella varies in different countries: for example, the Italian formulation uses less sugar than the product sold in France. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa concentration criteria.

About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).^[1]

Listed ingredients

Country	sugar	oil	hazelnuts	cocoa	skim milk	emulsifier	flavouring	others
Australia  New Zealand	Yes	vegetable	13%	fat-reduced cocoa powder (7.4%)	skimmed milk powder (8.7%)	soy lecithin	vanillin
Belgium	Yes	vegetable	13%	fat-reduced cocoa powder (7.4%)	skimmed milk powder (6.6%)	soy lecithin	flavouring
France	Yes	vegetable	13%	fat-reduced cocoa powder (7.4%)	skimmed milk powder (6.6%)	soy lecithin	flavouring
Germany	Yes	vegetable	13%	fat-reduced cocoa powder	skimmed milk powder (7.5%)	soy lecithin	vanillin
Greece	Yes	vegetable	13%	fat-reduced cocoa powder (7,4%)	skimmed milk powder (5%)	soy lecithin	flavouring
Italy	Yes	vegetable	13%	fat-reduced cocoa powder	skimmed milk powder (5%)	soy lecithin	flavouring	whey powder
Brazil	Yes	vegetable	13%	fat-reduced cocoa (7.5%)	skimmed milk powder (6.6%)	soy lecithin	vanillin	whey powder
Poland	Yes	grapeseed	13%	cocoa (7.4%)	skimmed milk (5%)	soy lecithin	vanillin	lactose
Spain	Yes	vegetable	13%	fat free cocoa (7.4%)	skimmed milk powder (6.6%)	soy lecithin	flavouring	whey powder
United Kingdom	Yes	vegetable	13%	fat-reduced cocoa (7.4%)	skimmed milk powder (6.6%)	soy lecithin	vanillin	whey powder
Croatia  Bosnia and Herzegovina  Slovenia  Republic of Macedonia	Yes	vegetable	13%	fat-reduced cocoa (7.4%)	skimmed milk powder (5%)	soy lecithin	flavouring	whey powder
United States  Mexico  Canada	Yes	modified palm	hazelnuts	cocoa	skimmed milk	soy lecithin	vanillin	reduced mineral whey
Israel	Yes	vegetable	13%	fat-reduced cocoa powder (7.4%)	skimmed milk powder (5%)	soy lecithin	vanillin

Nutrition Facts

Per 13 oz Jar (371 g) (USA & Canada Product)

• Calories 1950
• Fat 110 g
  • Saturated 35 g
  • Trans 0 g
• Cholesterol 0 mg
• Sodium 150 mg
• Carbohydrate 220 g
  • Fiber 10 g
  • Sugars 210 g
• Protein 30 g

Containers

Although Nutella is marketed in a variety of packages, its typical containers have always been made of glass (though plastic containers are more common in the USA, Canada, and Mexico). Initially, the most popular glass containers were quite small, the size of a standard water glass; they could be used as normal table glasses once the product had been consumed.

References

Notes

External links

Wikimedia Commons has media related to: Nutella

• Official websites: Italian (Italy), English (USA), German (Germany), English/French (Canada), English (Australia)
• World Nutella Day, February 5, 2008
• Flickr group showing photos of Nutella and Nutella alternatives