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How does a company ensure a competitive advantage through its people?
Wiki User
∙ 16y ago
It seems to me that company's who invest in their employees and those which are serious about social responsibility tend to do well. One company that comes to mind is Starbucks. Some animosity toward Starbucks exists for their encroachment on local, "mom and pop" joints. However, many would argue that a large percentage of their growth is derived from their redefining the entire coffee industry which -- in turn -- has benefitted thousands of people, including their direct employees who are some of the most satisfied in the world, even beating out Microsoft. Finally, (1) on-the-job training (2) benefits for part-timers (3) an easy-going atmosphere that encourages creativity, (4) people-centered environment (for example, encouraging policy changes or implementation from the bottom up as opposed to the outdated, military-style, top-down model). Are keys to giving a company a competitive edge through its people.
Wiki User
∙ 16y ago
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