Tesco

Tesco was founded by Jack Cohen in 1919.

one penny

yes, Tesco's is an international company.

to make all people happy and cos its cool

your a pleb.

no its owned by Tesco

"Market Segmentation is the division of a market into homgenous groups of customers"

[http://www.quickmba.com/marketing/market-segmentation/ this website provides a great overview of segmentation, definitions and scope etc...]

The important thing (that some people forget) is that segmentation should not be considered on its own. Segmentation is one part of a much broader concept, Segmentation, Targeting and Positioning (STP).

Targeting means sending the right message to the right recipient at the right time [http://www.the-cma.org/?WCE=C=47%7CK=225551]

Positioning is the process by which marketers try to create an image or identity in the minds of their target market for its Product, Brnad or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market. [http://en.wikipedia.org/wiki/Positioning_(marketing)]

With those definitions in mind we can now move on to the more specific details of your question.

Modern marketing is about putting customers at the heart of your organisation, customer orientation. So we tend not to talk about products but solutions to problems; the customer has a problem or a need, the successful company must develop a solution to that problem.

It would be pretty dumb to assume that everyone has the same problems and the same needs. That's why mass marketing often fails and the new buzz word 'mass customisation' comes in.

Lets take Tesco, 1 in 3 of every pound spent in the UK is in Tesco. It's massive and growing, Tesco is all over the UK, but if you go into a Tesco in Scotland you will find many differences to a Tesco in Cornwall. To use a cliche, the Scotts might want Haggis and the Cornish would want Jam, clotted cream and scones - that's Geographic segmentation. Or, think about the difference between a Tesco in Kensington (Central London) and a Tesco in Moss Side (Manchester), i know its a cliche but one will have tonnes of smoked salmon and the other would have more smoked kippers.

Do you see? If Tesco wanted to open a new store somewhere, they would identify which segments are more prominant in that area and then use targeting and positioning to appeal to those main segments in a compelling and mutually useful way.

Another form of segmentation Tesco might undertake is demographic segmentation. Say Tesco had a store somewhere and they realised that the majority of the customers in that store were young families, Tesco might identify that in the area is a number of retirement villages or something like that and tesco wants to increase their sales to that segment, well they'd probably do a series of campaigns that target that segment (perhaps leaflets or direct mail) and so stock up on the Ovaltine - that's demographic segmentation.

The main thing is to develop targeted product offerings that work for different segments. A good way to understand this is to consider the following model by Phillip Kotler. (http://www.provenmodels.com/16/five-product-levels/Philip-kotler)

This model represents a stylised, generic product, for a proper explaination check out the weblink above. Differentiation and competition normally occurs on the augmented level. For Tesco, it would almost certainly occur on the Augmented level because there is very little difference in the products offered by tesco, sainsbury, asda, etc... a carrot is a carrot, Tesco sells 90% the same stuff as Asda. It's the extra bits that give one an edge over the other, price, customer services, the staff etc... Hence, differentiation and so STP can be manipulated by understanding the different levels of at which this can occur.

Heinz Baked Beans. Heinz baked beans have a broad appeal in the UK. Us Brits eat more per head than any other nationality. However, there are some segments that probably eat a lot more than others. For instance, college and uni students probably eat more than their fair share. Heinz is a much loved brand in the UK, be it Ketchup, chilli sauce or beans. This is purely conjecture, but i guess the richest upper classes don't eat that many baked beans. Hence, there is a segment to which sales could be increased. However, Heinz would need to develop the product offering so that it targets this new segment in a more effective way. (more to come at a later date)

According to the Tesco PLC website their sales in the UK for 2008 where £34,858,000,000, ex VAT and globally £47,298,000,000

Tesco is one of the most popular grocery stores in the United Kingdom. They describe their mission statement as follows: "creation of value for customers to enable them earn their lifetime loyalty."

depends on position

by selling more stuff than anybody else

Paul 'Richie' is the opertaions director for all of Tesco Express stores. Thanks

do ur own coursework

The simple answer to that question is that they dont.

Having joined the firm in the early 1970s as a signwriter I soon found that certain 'practices' where already well established.....like 'price buncing'. Put simply ..head office would issue us with a list of current prices for all items in stock but they seldom went any further than that. On arriving at a given shop we would find out from the manager how much that store had lost due to thefts,breakages,or damage. We would then calculate how much we could get back by adding a penny here and two pence there on all items for sale. This is 'buncing' the articles price.

Tesco knew what we were doing but as long as they were making money they turned a blind eye. They knew that by reducing the price of some items while hiking up others always works because shoppers rarely go into a store to be just the reduced items....they go to purchase their weeks shopping which means what they make on the reduced items they loose on the bunced articles...and more.

So be wary of shopping here....nothing is as it may first appear.

'Every little helps' is a fitting logo when it is applied to this firms profits margin.

Needless to say...I left.

so that gypsies have got somewhere to go after scrapping in their copper

Tesco is a supermarket. It sells a variety of things for your needs, like food, drinks, clothes, toys, toiletries etc. It's like Wal-Mart (Or ASDA) or Sainsburys etc. It ompetes with other supermarkets to do well. Its main exports are food (Veg, fruit, bread, frzen good etc) and Drink

tescoplc.com

SBO (Sales Based Ordering)

UK = 2,979 Stores

service

Stakeholders influence Tesco in several ways, as their interests and concerns can shape the company's policies and operations. Customers drive demand for products and services, prompting Tesco to adapt its offerings to meet changing preferences. Investors and shareholders influence financial strategies and growth initiatives, while employees contribute to operational efficiency and customer service quality. Additionally, suppliers impact product availability and pricing, leading Tesco to foster strong relationships to ensure a reliable supply chain.

The primary function of any business is to make money and invest; if it doesn't do that, it can't exist. Tesco is a major retailer in grocery and general retailing.

Specifically, Tesco's mission statement is to Retain Loyal People. However, of course the business

will not have any customers if the business is not operating well. Shareholders will not invest money in the business if the business hasn't got any customers. The company will not be able to afford to

have any employees working for them if they haven't got money being invested in the business.

For Tesco to expand their business, they have to make sure that they get enough profit to be able to open that business.

== Tesco's Ownership which is owned by several partners, Tesco is owned by thousands of people. This is because Tesco is a public limited company or Plc. The reason for Tesco being a Plc is because of its mammoth size. Due to its size it would be hard to raise enough funds for Tesco if it was owned by a sole trader or by partners whereas in a Plc (like Tesco) the company is owned by shareholders who fund the company. This happens by the people buying shares in the company and becoming shareholders. Sometimes this may seem more appealing to the people investing in a company as they have the luxury of having limited liability. Limited liability is where if the business goes bankrupt the people only lose whatever they invested in the business this is common with Plc's, Ltd's (Private limited company) Unlimited liability applies to soul traders and partnerships if one of these went bankrupt they could loose all their personal assets over it and the money they put into it.

Approx. 1.1 million worldwide.

the benefits are that you have a credit card to give to your mum remember friend it ain't over til the fat lady sings sorry to bring your mum into this

Retail food sector, and lately finance sector also

god knows, but i do know that it is only around europe, so god knows what is actually is called....but all i know is that it is a bloody big company