UNICEF was around long before the creation of the comic relief franchise !
Their UK headquarters are locarted at:-
UNICEF House
30a Great Sutton Street
London
EC1V 0DU
Tel: 0207 490 2388
I have included a link to their web-site for further information.
"The United Nations Children's Fund (or UNICEF) was created by the United Nations General Assembly on December 11, 1946"
-Wikipedia.org
sirs the riches /awfuls/pawrfuls can give money to poors by their generosity