Miracle Whip is a salad dressing and sandwich spread manufactured by Kraft Foods. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional spices.
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Origins
In 1933, Kraft was a well-established distributor of mayonnaise, yet sales were slipping as a result of the Great Depression.[citation needed] Kraft developed a new dressing similar to mayonnaise, but at a lower price. Premiering at the Century of Progress World's Fair in Chicago in 1933, Miracle Whip was an instant success as a condiment on fruits, vegetables and salads.[1]
According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in-house using a patented "emulsifying machine" (invented by Charles Chapman) to create a product blending mayonnaise products and less expensive salad dressing. The machine (dubbed "Miracle Whip" by Chapman) ensured that the ingredients (including more than 20 different spices) could be thoroughly blended.[1]
However, another story claims that Miracle Whip was invented in Salem, Illinois, at Max Crosset's Cafe, where it was called Max Crossett's X-tra Fine Salad Dressing. Crosset sold it to Kraft Foods in 1931 for $300[2] (approximately $4000 in 2006).[3]
Popularity
Miracle Whip has a strong following in Canada, and the official Miracle Whip webpage is located on Kraft Canada's website.[4] Six Flags announced a new partnership with the Miracle Whip brand in 2009. [5]
References
- ^ a b Zeldes, Leah A. (August 25, 2009). "Miracle Whip: Boon or blech? Fans and foes mix it up". Dining Chicago. Chicago’s Restaurant & Entertainment Guide, Inc.. http://blog.diningchicago.com/2009/08/25/miracle-whip-boon-or-blech/. Retrieved Aug. 25, 2009.
- ^ "Kraft Foods sandwich Historie (Danish)". http://www.kraft.dk/kraft1/page?siteid=kraft1-prd&locale=dkda1&PagecRef=737. Retrieved 2006-09-03.
- ^ "US Department of Labor Inflation calculator". http://data.bls.gov/cgi-bin/cpicalc.pl. Retrieved 2006-09-03.
- ^ "Kraft Miracle Whip". http://www.kraftcanada.com/en/Products/M-O/KraftMiracleWhip.aspx.
- ^ "Six Flags Announces New Partnership with Miracle Whip". http://www.reuters.com/article/pressRelease/idUS115800+08-Jul-2009+PRN20090708.
External links
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