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Decade - 1920s

This category has questions involving events, social trends, political beliefs, major discoveries, or general information related to the 1920s.

3,480 Questions

What was the purpose of mass marketing in 1920?

The purpose of mass marketing in 1920 was exactly the same as at any other time in history: to sell as much as possible. The idea is simply to tell as many people as possible about your product or service on the very logical theory that the more people you tell, the more products you'll sell.

Mass marketing needs to involve goods or services used by and attractive to a wide cross-section of the population. Its products must be reasonably low-priced , and, of course, able to be mass-produced.

In the 1920s products such as cigarettes and tobacco, soap and other cleaning products, beauty preparations, and so on, were the focus of many major campaigns.

The 1920s was a notable decade for mass marketing because the widespread ownership of or access to popular radio made indiscriminate - that is, largely untargeted - advertising possible on a scale never previously imagined.

Earlier mass marketing campaigns featured flyers - printed advertising material distributed by various methods - and newspaper advertising. Posters, signs and sandwich-boards were other forms of mass marketing.

Today, television, the internet, radio and the print media are the mainstays of mass marketing, with the once hugely popular junk mail - indiscriminate letterbox drops of flyers - now rapidly declining, along with telemarketing.

The availability of targeted lists caused telemarketing, originally intended as a mass marketing tool, to become increasingly focused. While initially successful, telemarketing fell quickly out of favor with its targets - the buying public - through misuse and lack of voluntary regulation. While people complain about their evening being interrupted by television advertising, few viewers actually mute the volume during commercial breaks; the telemarketing industry assumed this principle would hold good for phone calls, but the public didn't see it that way. Modern telemarketing now involves text messages and emails.

Which three automakers dominated the auto industry by the end of the 1920s?

Ford Motor Company controlled the market in the 1920's, mainly due to the invention of the automobile 'assembly line' in 1914 by Henry Ford.

General Motors Corporation (GMC)

Chrysler- which was started in 1925 by Walter Chrysler, former head of 'GMC'. Mister Chrysler created the 'Chrysler Six' which with it's high compression engine was fast at 75mph / 121kph

What movies in the 1920s had sound?

There were more than a few but the first was The Jazz Singer.

How did having a surplus hurt industries in the 1920s?

Having a surplus of products was one of the main reasons that caused the Great Depression. Beginning in the 1920's, with Ford's invention of the assembly line, products began to be cheaper. Most could afford the products (which were marketed to the people for the first time in history, in which marketers tried to get people to buy things they did not need) and those who could not paid on credit. By the end of the 1920's, though, the objects being sold were things that lasted for a long time. People stopped buying and soon the industries were producing more than they sold, giving them a large profit/production cost in extreme misbalance. Stocks began to plummet due to this, and those who saw these profits plummeting ran to the banks, only to find the money they put in there was in turn put into the stocks and therefore was no longer there. The stock market than crashed and thousands of banks across the nation shut down, sparking the Great Depression.

How did the new freedoms of the 1920's challenge older conceptions of gender and race and affect the relationship between urban and rural America?

The new freedoms America was given during the 1920s made people think differently about racial and economic segregation but wasn't wholly accepted by every group. Because the new freedoms were mainly only practiced in large cities, suspicion and distrust grew between urban and rural communities.

How did pullman porters get their name?

Pullman was the name of the train car maker. A porter carries things, so a Pullman porter carried bags to the train car for tips.

What did most Americans not support during the 1920's?

The prohibition of alcohol was not supported by most Americans in the 1920's.

What was the flapper and why did they offend people?

A flapper was a young woman in the 1920's who wore flashy, skimpy dresses with bobbed hair, and wore makeup. They smoked and were rebellious liberated independent women. Their parents were often offended because they thought their behavior and clothing was very inappropriate compared to their clothing when they were their age...

What road improvements were made in he 1920s?

there were none, people were dick heads. they wanted people to ride on rough roads and die in a ball of flames... dick heads

Who dubbed the 1920s The Jazz Age?

F Scott Fitzgerald - A writer who dubbed the postwar era the Jazz age simply because young people were willing to expirement with new forms of recreation and sexuality. The distinctive sound became imensely popular amoung the rebellious young adults.

What factors gave americans more leisure time?

A shift to mass market manufacturing including the rise of unions, was also an important factor. Specialization can be seen as another factor. After the borders of the USA were finalized, north/south and east/west, the concept of manifest destiny entered a new phase where external frontiers were lacking and being replaced by internal frontiers (using what we have in the most productive ways--but sadly not always the best ways).

What does a flapper symbolize?

A flapper was a woman who wore clothing pleasing to a man's taste. They were not socially accepted by the older more respectable women of their time because of the clothing they wore and they way they danced.

Why did Americans buy more consumer goods in the 1920s than ever befor?

They had more money to buy the goods with because of the economic growth.

What role did organized crime play during the 1920s?

With the passage of the 18th Amendment to the Constitution in 1919, the selling, creating, and moving of alcohol were made illegal. Organized Crime played a huge part in illegally selling alcohol in speakeasies as well as opening speakeasies . THIS MY email IF HAVE EMORE QUESTIONS. SHAMMAM75@Yahoo.COM NAME ABDUL