| iPod |

The current iPod line consists of (from left to right) the iPod shuffle, iPod nano, iPod classic and iPod
touch. |
| Manufacturer |
Apple Inc. |
| Type |
Portable media player |
| Retail availability |
2001 |
| Units sold |
Over 110 million units worldwide, as of September 2007 |
| Online service |
iTunes Store |
iPod is a brand of portable media player designed and marketed by
Apple and launched in October 2001. The line-up currently consists of the original style hard
drive-based flagship iPod classic, the iPhone-like
iPod touch, the mid-level video-capable iPod nano, and the
low-end screenless iPod shuffle. Former products include the compact iPod mini (replaced by the iPod nano) and the high-end spin-off iPod photo
(re-integrated into the main iPod classic line). The current iPod classic models store media
on an internal hard drive, while all other current models use flash memory to enable their smaller size. Like many digital music players, iPods can also serve as
external data storage devices.
Apple's iTunes software is used to transfer music to the devices. As a jukebox application,
iTunes stores a music library on the user's computer and can play, burn, and
rip music from a CD. It also transfers photos, videos, games, and calendars to those iPod models
that support them. Apple focused its development on the iPod's unique user interface and
its ease of use, rather than on technical capability. As of September 2007, the iPod had sold over 110 million units worldwide
(stated in "The Beat Goes On" conference) making it the best-selling digital audio
player series in history.
History and design
iPod came from Apple's digital hub strategy,[1] when the company began creating software for the growing market of digital devices being
purchased by consumers. Digital cameras, camcorders and organizers had well-established mainstream markets, but the company found
existing digital music players "big and clunky or small and useless" with user interfaces that were "unbelievably awful,"[1] so Apple decided to develop its own. Apple's
hardware engineering chief, Jon Rubinstein, assembled a team of engineers to design it,
including Tony Fadell, hardware engineer Michael
Dhuey, and design engineer Jonathan Ive, with Stan Ng as the marketing manager. The
product was developed in less than a year and unveiled on October 23,2001. CEO Steve Jobs announced it as a Mac-compatible product with a 5 GB
hard drive that put "1000 songs in your pocket."
Uncharacteristically, Apple did not develop iPod's software entirely in-house. Apple instead used PortalPlayer's reference platform which was based on 2 ARM cores.
The platform had rudimentary software running on a commercial microkernel embedded operating system. PortalPlayer had previously
been working on an IBM-branded MP3 player with Bluetooth headphones.[2] Apple contracted another company, Pixo, to help
design and implement the user interface, under the direct supervision of Steve Jobs.[1] Once established, Apple continued to refine the software's look and feel.
Starting with iPod mini, the Chicago font was
replaced with Espy Sans. Later iPods switched fonts again to Podium Sans — a font similar to Apple's corporate font Myriad.
iPods with color displays then adopted some Mac OS X themes like Aqua progress bars, and
brushed metal in the lock interface. In 2007, Apple modified the iPod interface again with
the introduction of the sixth-generation iPod classic and third-generation iPod nano by changing the font to Helvetica, and in most cases, splitting
the screen in half by displaying the menus on the left and album artwork, photos, or videos on the right (whichever was
appropriate for the selected item).
The name iPod was proposed by Vinnie Chieco, a freelance copywriter, who (with others) was called by Apple to figure
out how to introduce the new player to the public. After Chieco saw a prototype, he thought of the movie 2001: A Space Odyssey and the phrase "Open the pod bay door, Hal!", which refers to the white EVA Pods of the Discovery One spaceship.[1] Joseph N. Grasso of New Jersey had originally listed an
"ipod" trademark with the U.S. Patent and Trademark Office in
July 2000 for Internet kiosks. The first ipod kiosks had been demonstrated to the
public in New Jersey in March 1998, and commercial use began in January 2000. The trademark was registered by the USPTO in
November 2003, and Grasso assigned it to Apple Computer, Inc. in 2005.[3]
Software
iPod can play MP3, AAC/M4A, Protected AAC, AIFF, WAV, Audible
audiobook, and Apple Lossless audio file formats. The iPod photo introduced the ability to display JPEG, BMP, GIF,
TIFF, and PNG image file formats.
Fifth and sixth generation iPod classics, as well as third generation iPod nanos, can additionally play MPEG-4 (H.264/MPEG-4 AVC) and QuickTime video formats, with restrictions on video
dimensions, encoding techniques and data-rates. Originally, iPod software only worked with Macs; however, starting with the
second generation model, iPod software worked with Windows and Macs. Unlike most other media players, Apple does not support
Microsoft's WMA audio format — but a converter
for WMA files without Digital Rights Management (DRM) is provided with the
Windows version of iTunes. MIDI files also cannot be played, but can be converted to audio files using the
"Advanced" menu in iTunes. Alternative open-source audio formats such as Ogg Vorbis and
FLAC are not supported without installing custom firmware onto the iPod.
The iPod is associated with one host computer. Each time an iPod connects to its host computer, iTunes can synchronize entire
music libraries or music playlists either automatically or manually. Song ratings can be set on the iPod and synchronized later
to the iTunes library, and vice versa.
User interface
The iPod's signature Click Wheel.
iPods with color displays use anti-aliased graphics and text, with sliding animations.
Classic iPods have five buttons and the later generations have the buttons integrated into the click wheel — an innovation which
gives an uncluttered, minimalist interface. The buttons perform functions
such as play, next track, etc. Other operations such as scrolling through menu items and controlling the volume are performed by
using the click wheel in a rotational manner. iPod shuffle does not have a click wheel and instead has five buttons positioned
differently from the larger models. iPod touch uses no buttons for any of these functions, instead relying on the same
Multi-touch input style as the iPhone.
iTunes Store
-
The iTunes Store is an online media store run by Apple and accessed via iTunes. It was introduced on April 29, 2003 and it sells individual songs, with typical prices being
US $0.99, AU $1.69 (inc.
GST), NZ $1.79 (inc.
GST), €0.99 (inc. VAT), or £0.79 (inc. VAT) per song. Due to DRM restrictions of MP3
players, only iPods can play protected content from the iTunes store. The store became the market leader soon after its
launch[4] and Apple announced the sale of videos through
the store on October 12, 2005. Full-length movies became
available on September 12 2006.[5]
Purchased audio files use the AAC format with added encryption. The encryption is based on the FairPlay DRM system. Up to five authorized computers and an unlimited number of iPods can play the files.
Burning the files onto an audio CD, then re-compressing can create music files without the DRM, although this results in
reduced quality. The DRM can also be removed using third-party software. However, in a
deal with Apple, EMI began selling DRM-free, higher-quality songs on the iTunes Stores, in a
category called "iTunes Plus." While individual songs were made available at a cost of US$1.29, 30¢ more than the cost of a
regular DRM song, entire albums were available for the same price, US$9.99, as DRM encoded albums. On October 17, 2007, Apple
lowered the cost of individual iTunes Plus songs to US$.99 per song, the same as DRM encoded tracks.
iPods cannot play music files from competing music stores that use rival-DRM technologies like Microsoft's protected WMA or RealNetworks' Helix DRM. Example stores include Napster and MSN Music. RealNetworks claims that Apple is creating problems
for itself[6] by using FairPlay to lock users into using
the iTunes Store. Steve Jobs has stated that Apple makes little profit from song sales, although Apple uses the store to promote
iPod sales.[7] However, iPods can also play music files
from online stores that do not use DRM, such as eMusic or Amie
Street.
On July 3, 2007, Universal Music Group decided not to renew their contract with the iTunes music store. Universal
will now supply iTunes in an 'at will' capacity.[8]
On September 5, 2007, at Apple's Media Event entitled "The
Beat Goes On...", the company debuted the iTunes Wi-Fi Music Store
which allows one to access the Music Store from either the Wi-Fi enabled iPhone or the new iPod Touch and download songs directly
to the device. When you next sync the device with iTunes, any purchased music is copied onto your iTunes Library.
File storage and transfer
With the exception of the iPod touch, [citation needed] all iPods can function as mass storage devices to store data files. If the iPod is formatted on a Mac OS X computer
it uses the HFS+ file system format, which allows it to serve as a boot disk for a Mac computer.[9] If it
is formatted on Windows, the FAT32 format is used. With the advent of the
Windows-compatible iPod, iPod's default file system switched from HFS+ to FAT32, although it can be reformatted to either
filesystem (excluding the iPod shuffle which is strictly FAT32). Generally, if a new iPod (excluding the iPod shuffle) is
initially plugged into a computer running Windows, it will be formatted with FAT32, and if initially plugged into a Mac running
Mac OS X it will be formatted with HFS+.
Unlike many other MP3 players, simply copying audio or video files to the drive with a typical file management application
will not allow iPod to properly access them. The user must use software that has been specifically designed to transfer media
files to iPods, so that the files are playable and viewable. Aside from iTunes, several alternative third-party applications are
available on a number of different platforms.
iTunes 7 and above can transfer purchased media of the iTunes Store from an iPod to a computer, provided that the DRM media is
transferred to any of the five computers allowed for authorization with DRM media.
Media files are stored on the iPod in a hidden folder, together with a proprietary database file. The hidden content can be
accessed on the host operating system by enabling hidden files to be shown. The audio can then be recovered manually by dragging
the files or folders onto the iTunes Library or by using third-party software.
Hardware
Chipsets and electronics
Microcontroller
- iPod first to third generations — Two ARM 7TDMI-derived CPUs running at 90 MHz.
- iPod fourth and fifth generations, iPod mini, iPod nano first generation — Variable-speed ARM 7TDMI CPUs, running at a peak
of 80 MHz to save battery life.
- iPod nano second generation — Samsung System-On-Chip, based around an ARM processor.[10]
- iPod shuffle first generation — SigmaTel STMP3550 chip that handles both the music decoding
and the audio circuitry.[11]
Audio chip
Storage medium
- iPod first to fifth generation — 45.7 mm (1.8 in) hard drives (ATA, 4200 rpm with proprietary connectors) made by
Toshiba
- iPod mini — 25.4 mm (1 in) Microdrives manufactured by Hitachi and Seagate
- iPod nano — Flash memory from Samsung, Toshiba, and others.
- iPod shuffle — Flash memory
Batteries
Connectivity
Two iPod wall chargers, with FireWire (left) and USB (right) connectors, which allow iPods to charge without a computer.
Originally, a FireWire connection to the host computer was used to update songs or recharge
the battery. The battery could also be charged with a power adapter that was
included with the first four generations. The third generation began including a dock
connector, allowing for FireWire or USB connectivity. This provided better compatibility with PCs, as most of them did not
have FireWire ports at the time. However, the device could not be charged over USB, so the FireWire cables were nonetheless
needed to connect to the AC adapter. The dock connector also brought opportunities to exchange data, sound and power with an
iPod, which ultimately created a large market of accessories, manufactured by third parties such as Belkin and Griffin. The second generation iPod shuffle uses a single
3.5 mm jack which acts as both a headphone jack and a data port for the dock.
The iPod mini and the fourth generation iPod allowed recharging via USB and eventually Apple began shipping iPods with USB
cables instead of FireWire, although the latter was available separately. As of the first generation iPod nano and the fifth
generation iPod classic, Apple discontinued using FireWire for data transfer and made a full transition to USB 2.0, due to its widespread adoption. FireWire was then usable for recharging only.
Accessories
Many accessories have been made for the iPod. A large amount are made by third party companies, although many, such as
iPod Hi-Fi, are made by Apple. This market is sometimes described as the iPod
ecosystem.[12] Some accessories add extra features that
other music players have, such as sound recorders, FM radio tuners, wired remote controls, and audio/visual cables for TV
connections. Other accessories offer more unique features like the [[Nike+iPod]] pedometer and the iPod Camera Connector. Other
notable accessories include external speakers, wireless remote controls, protective cases/films and wireless earphones.[13] Among the first accessory manufacturers were
Griffin Technology, Belkin, JBL, Bose, Monster Cable,
and SendStation.
Two designs of iPod earbuds. The current version is shown on the right.
The white earphones (or "earbuds") that ship with all iPods have become symbolic of the
brand. Advertisements feature them prominently, often contrasting the white earphones
(and cords) with people shown as dark silhouettes. The original earphones came with the first
generation iPod. They were revised to be smaller after Apple received complaints of the earbuds being too large. The revised
earphones were shipped with second through early fifth generation iPods, the iPod mini, and the first generation nanos The
earbuds were revised again in 2006, featuring an even smaller and more streamlined design. This third type was shipped with late
fifth generation iPods and the second generation nanos. All first generation iPod shuffles and the second generation up until
January 30 2007 (when color models were introduced) had the
second kind; those that shipped after that date had the third kind.
In 2005, New York's Metropolitan Transportation
Authority placed adverts on the subways warning passengers that "Earphones are a giveaway. Protect your device",[14] after iPod thefts on the subway rose from zero in 2004 to 50
in the first three months of 2005.[15]
BMW released the first iPod automobile interface,[16] allowing drivers of newer BMW vehicles to control their iPod using either the built-in steering
wheel controls or the radio head-unit buttons. Apple announced in 2005 that similar systems would be available for other vehicle
brands, including Mercedes-Benz,[17] Volvo,[18] Nissan, Alfa
Romeo, Ferrari,[19] Acura, Audi, Honda,[20] Renault and Volkswagen.[21] Scion offers standard iPod connectivity on all their cars.
Some independent stereo manufacturers including JVC, Pioneer, Kenwood, Alpine, Sony, and Harman Kardon
also have iPod-specific integration solutions. Alternative connection methods include adaptor kits (that use the cassette deck or
the CD changer port), audio input jacks, and FM transmitters such as the iTrip — although personal
FM transmitters are illegal in some countries. Many car manufacturers have added audio input jacks as standard.[22]
Beginning in mid-2007, four major airlines, United, Continental, Delta, and Emirates reached agreements to install iPod seat connections. The free service will allow passengers to
power and charge their iPod, and view their video and music libraries on individual seat-back displays.[23] Originally KLM and Air France were reported to be part of the deal with Apple, but they later released statements explaining
that they were only contemplating the possibility of incorporating such systems.[24]
Models
| Model |
Generation |
Image |
Capacity |
Changes introduced |
Connection |
Original release date |
Pricing (USD) |
Minimum OS to sync |
| iPod classic |
first |
 |
5, 10 GB |
First model, with mechanical scroll wheel. 10 GB model released later. |
FireWire |
23 October 2001 |
$399, $499
(5 GB later $299) |
Mac: 9, 10.1 |
| second |
 |
10, 20 GB |
Touch-sensitive wheel. FireWire port had a cover. Hold switch revised. Windows
compatibility through Musicmatch. |
FireWire |
17 July 2002 |
$399, $499 |
Mac: 10.1
Win: 2000 |
| third |
 |
10, 15, 20, 30, 40 GB |
First complete redesign with all-touch interface, dock connector, and slimmer case. Musicmatch support dropped with later
release of iTunes 4.7 for Windows. |
FireWire (USB for syncing only) |
28 April 2003 |
$299, $399, $499 |
Mac: 10.1
Win: 2000 |
| fourth |
 |
20, 40 GB |
Adopted Click Wheel from iPod mini. |
FireWire or USB |
19 July 2004 |
$299, $399 |
Mac: 10.2
Win: 2000 |
| fourth (photo) (color) |
 |
photo: 30, 40, 60 GB
color: 20, 60 GB |
Premium spin-off of 4G iPod with color screen and picture viewing. Later re-integrated into main iPod line. |
FireWire or USB |
October 2004 |
photo: $499, $599
(later $349, $449)
color: $299, $399 |
Mac: 10.2
Win: 2000 |
| fifth |
 |
30, 60, 80 GB |
Second full redesign with a slimmer case, and larger screen with video playback. Offered in black or white. |
USB (FireWire for charging only) |
12 October 2005 |
$299, $399
(later $249, $349) |
Mac: 10.3
Win: 2000 |
| sixth |
 |
80, 160 GB |
Introduced the "classic" suffix. New interface and anodized aluminum front plate. Silver replaces white. |
USB (FireWire for charging only) |
5 September 2007 |
$249, $349 |
Mac: 10.4
Win: XP |
| iPod mini (discontinued) |
first |
 |
4 GB |
New smaller model, available in 5 colors. Introduced the "Click Wheel". |
USB or FireWire |
6 January 2004 |
$249 |
Mac: 10.1
Win: 2000 |
| second |
 |
4, 6 GB |
Brighter color variants with longer battery life. Click Wheel lettering matched body color. Gold color discontinued. Later
replaced by iPod nano. |
USB or FireWire |
22 February 2005 |
$199, $249 |
Mac: 10.2
Win: 2000 |
| iPod nano |
first |
 |
1, 2, 4 GB |
Replaced iPod mini. Available in black or white and used flash memory. Color screen for picture viewing. 1 GB version
released later. |
USB (FireWire for charging only) |
7 September 2005 |
$149, $199, $249 |
Mac: 10.3
Win: 2000 |
| second |
 |
2, 4, 8 GB |
Anodized aluminum casing and 6 colors available. |
USB (FireWire for charging only) |
12 September 2006 |
$149, $199, $249 |
Mac: 10.3
Win: 2000 |
| third |
 |
4, 8 GB |
2" QVGA screen, colors refreshed with chrome back, new interface, video
capability. |
USB (FireWire for charging only) |
5 September 2007 |
$149, $199 |
Mac: 10.4
Win: XP |
| iPod shuffle |
first |
 |
512 MB, 1 GB |
New entry-level model. Uses flash memory and has no screen. |
USB
(no adaptor required) |
11 January 2005 |
$99, $149
(later $69, $99) |
Mac: 10.2
Win: 2000 |
| second |
 |
1 GB |
Smaller clip design with anodized aluminum casing. 4 color options added later. Colors were later refreshed. |
USB |
12 September 2006 |
$79 |
Mac: 10.3
Win: 2000 |
| iPod touch |
first |
 |
8, 16 GB |
With Safari browser, Multi-touch,
Wi-Fi, wireless access to the iTunes Store and
YouTube. |
USB (FireWire for charging only) |
5 September 2007 |
$299, $399 |
Mac: 10.4
Win: XP |
Identifying iPod
models
Each new generation usually has more features and refinements while typically being smaller and lighter than its predecessor.
Notable changes include the touch-sensitive click wheel replacing the mechanical scroll wheel, use of color displays, and
flash memory replacing hard disks. Discontinued models include the first five generations
of the full-sized iPod, both generations of the iPod mini, the first generation of the shuffle, and the first two generations of
the nano.
The software bundled with the first generation iPod was Macintosh-only, so Windows users had to use third-party software like
ephPod or XPlay to manage their music. When Apple introduced the
second generation of iPods in July 2002, they sold two versions, one that included iTunes for Macintosh users and another that
included Musicmatch Jukebox for Windows users.[25] In October 2003, Apple released the Windows version of iTunes,[26] and started selling iPods that included both Macintosh and
Windows versions of iTunes so that they could be used with either platform.
In December 2002, Apple unveiled its first limited edition iPods, with either Madonna’s, Tony Hawk’s, or Beck’s
signature or No Doubt's band logo engraved on the back for an extra US$50.[27] On October 26 2004, Apple introduced a special edition of its fourth generation monochrome iPod, designed in the color scheme of
the album How to Dismantle an Atomic Bomb by Irish rock band
U2. It had a black case with a red click wheel and the back had the engraved
signatures of U2's band members. This iPod was updated alongside the iPod photo and fifth
generation iPod.
On October 13 2006, Apple released a special edition
4 GB red iPod nano as part of the (PRODUCT)RED campaign. An 8 GB
version was released three weeks later and both of them sold for the same price as the standard models. US$10 from each sale is
donated to The Global Fund to Fight AIDS, Tuberculosis
& Malaria. On September 5, 2007, Apple also added a
(PRODUCT)RED iPod shuffle model. They did not disclose how much will be donated to charity from this model. Apple also
released Special Edition Harry Potter iPods to accompany the iPod photo. These were
engraved with the Hogwarts Crest on the back and were only available to purchasers of the
Harry Potter audiobooks. They were updated when the fifth generation iPods were
released, but were only available for a limited time.
Timeline of iPod models
- See also: Template:Timeline of full-size iPod
models and Template:Timeline of compact iPod models
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Criticisms
Battery issues
The advertised battery life on most models is different from the real-world achievable life. For example, the fifth generation
30 GB iPod is advertised as having up to 14 hours of music playback. An MP3.com report stated that this was virtually
unachievable under real-life usage conditions, with a writer for MP3.com getting on average less than 8 hours from his or her
iPod.[28] In 2003, class action lawsuits were brought
against Apple complaining that the battery charges lasted for shorter lengths of time than stated and that the battery degraded
over time.[29] The lawsuits were settled by offering
individuals either US$50 store credit or a free battery replacement.[30]
iPod batteries are not designed to be removed or replaced by the user, although some users have been able to open the case
themselves, usually following instructions from third-party vendors of iPod replacement batteries. Compounding the problem, Apple
initially would not replace worn-out batteries. The official policy was that the customer should buy a refurbished replacement
iPod, at a cost almost equivalent to a brand new one. All lithium-ion batteries eventually lose capacity during their
lifetime[31] (guidelines are available for
prolonging life-span) and this situation led to a small market for third-party
battery replacement kits.
Apple announced a battery replacement program on November 14, 2003, a week before[32] a high publicity
stunt and website by the Neistat Brothers.[33] The initial cost was US$99,[34] and it was lowered to US$59 in 2005. One week later, Apple offered an extended iPod warranty for
US$59.[35] For the iPod nano, soldering tools are needed because the battery is soldered onto the main board. Fifth generation iPods have
their battery attached to the backplate with adhesive.[36][37]
Bass response
The third generation iPod had a weak bass response, as shown in audio tests.[38][39] The combination of the
undersized DC-blocking capacitors and the typical low-impedance of most consumer headphones form a high-pass
filter, which attenuates the low-frequency bass output by up to 10 dB. Similar capacitors were used in the fourth
generation iPods.[40] The problem is reduced when using
high-impedance headphones and is completely masked when driving high-impedance (line level) loads. The first generation iPod
shuffle uses a dual-transistor output stage rather than a single capacitor-coupled output, and does not exhibit reduced bass
response for any load.
Equalizer
If the sound is enhanced with the iPod's software equalizer (EQ), some EQ settings —
like R&B, Rock, Acoustic, and Bass Booster — can cause bass distortion too easily.[41][42] The
equalizer amplifies the digital audio level beyond the software's limit, causing distortion (clipping) on songs that have a bass drum or use a bassy instrument, even when the amplifier level is
low. One possible workaround is to reduce the volume level of the songs by modifying the audio files.
Reliability and durability
iPods have been criticized for their short life-span, fragile hard drives, and planned
obsolescence.[43][44] A 2005 survey conducted on the MacInTouch website found that the iPod had an
average failure rate of 13.7%. It concluded that some models were more durable than others.[45] In particular failure rates for iPods employing hard drives was usually above
20% while those with flash memory had a failure rate below 10%, indicating poor hard drive durability. In late 2005, many users
complained that the surface of the first generation iPod nano can become scratched easily, rendering the screen unusable.[46][47] A class action lawsuit was also filed.[48] Apple initially considered the issue a minor defect, but later began shipping these iPods with
protective sleeves.
Allegations of worker exploitation
On June 11 2006, the British newspaper Mail on Sunday reported that iPods are mainly manufactured by workers who earn no more than US$50 per
month and work 15-hour shifts.[49] Apple investigated the
case with independent auditors and found that, while some of the plant's labour practices met Apple's Code of Conduct, others did
not: Employees worked over 60 hours a week for 35% of the time, and worked more than six consecutive days for 25% of the
time.[50]
Apple's manufacturer — which initially denied the abuses[51] — promised to disallow working more hours than the Code allowed. Apple hired a workplace standards
auditing company, Verité, and joined the Electronic Industry Code of Conduct Implementation Group to oversee the measures. On
December 31 2006, workers at the Taiwanese factory (owned by
Foxconn) formed a union. The union is affiliated with the All-China
Federation of Trade Unions.[52]
Patent disputes
In 2005, Apple Computer faced two lawsuits claiming patent infringement by the
iPod and its associated technologies:[53] Advanced Audio
Devices claimed the iPod breached its patent on a "music jukebox",[54] while a Hong Kong-based IP portfolio company called Pat-rights filed a suit claiming that Apple's FairPlay technology
breached a patent[55] issued to inventor Ho Keung Tse.
The latter case also includes the online music stores of Sony, RealNetworks, Napster, and Musicmatch as defendants.[56]
Apple's application to the United States Patent and Trademark
Office for a patent on "rotational user inputs",[57] as used on the iPod's interface, received a third "non-final rejection" (NFR) in August 2005. Also
in August 2005, Creative Technology, one of Apple's main rivals in the MP3 player
market, announced that it held a patent[58] on part of
the music selection interface used by the iPod, which Creative dubbed the "Zen Patent", granted on August 9, 2005.[59] On May 15 2006, Creative filed
another suit against Apple with the United
States District Court for the Northern District of California. Creative also asked the United States International Trade Commission to investigate whether Apple
was breaching U.S. trade laws by importing iPods into the United States.[60]
On August 24 2006, Apple and Creative announced a broad
settlement to end their legal disputes. Apple will pay Creative US$100 million for a paid-up license, to use Creative's awarded
patent in all Apple products. As part of the agreement, Apple will recoup part of its payment, if Creative is successful in
licensing the patent. Creative then announced its intention to produce iPod accessories by joining the Made for iPod
program.[61]
Sales
Image:Ipod sales.svg
iPod quarterly sales. Click for table of data and sources.
- See also: iPod advertising
Since October 2004, the iPod has dominated digital music player sales in the United States, with over 90% of the market for
hard drive-based players and over 70% of the market for all types of players.[62] During the year from January 2004 to January 2005, the high rate of sales caused its U.S. market
share to increase from 31% to 65% and in July 2005, this market share was measured at 74%.
The release of the iPod mini helped to ensure this success at a time when competing flash-based music players were once
dominant.[63] On January
8 2004, Hewlett-Packard (HP) announced that they
would sell HP-branded iPods under a license agreement from Apple. Several new retail channels were used—including
Wal-Mart—and these iPods eventually made up 5% of all iPod sales. In July 2005, HP stopped
selling iPods due to unfavorable terms and conditions imposed by Apple.[64]
In January 2007, Apple reported record quarterly earnings of US$7.1 billion, of which 48% was made from iPod sales.[65]
On April 9 2007, it was announced that Apple had sold its
one-hundred millionth iPod, making it the biggest selling digital music player of all time. In April 2007, Apple reported second
quarter earnings of US$5.2 billion, of which 32% was made from iPod sales.[66] Apple and several industry analysts suggest that iPod users are likely to purchase other Apple
products such as Mac computers.[67]
On September 5, 2007, during their "The Beat Goes On"
event, Apple announced that the iPod had surpassed 110 million units sold.
Industry impact
iPods have won several awards ranging from engineering excellence,[68] to most innovative audio product,[69] to fourth best computer product of 2006.[70] iPods often receive favorable reviews; scoring on looks, clean design, and ease of use.
PC World says that iPods have "altered the landscape for portable audio
players".[71] Several industries are
modifying their products to work better with both the iPod and the AAC audio format. Examples include CD copy-protection
schemes,[72] and mobile phones, such as phones from
Sony Ericsson and Nokia, which play AAC files rather than
WMA. Microsoft's Zune device also supports AAC and it has adopted a similar closed DRM model used
by iPods and the iTunes Store, despite Microsoft previously marketing the benefits of choice with their PlaysForSure initiative. Podcasts and download charts have also
had mainstream adoption.
In addition to its reputation as a respected entertainment device, the iPod has also become accepted as a business device.
Government departments, major institutions and international organisations have turned to the iPod as a delivery mechanism for
business communication and training, such as the Royal and Western Infirmaries in Glasgow, Scotland where iPods are used to train new staff.[73]
See also
References
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