Public Relations

Hi There

I believe the difference between these two terms (that you have asked for) is really a known thing. If you'd really want to know the exact meaning, then you can proceed going through:

Press Conference: Wherein, if any of the businesses that requires to get their services/any of their processes to be pubicized, then they'd really want to get it done through a press conference. Either it could be an uplifting factor for the business or it can also be a drowning thing. If at all, a business person wants to spread the news, obviously the media persons are called for.

Media persons would take up a picture of their deliverance and then, in turn would render the information to the public. Here the public relations is been drawn better.

Press Release: This is one of the marketing/advertising techniques that could be done by self/hiring a PR firm to do. Press releases helps the other web users to look through the happenings in the industry online. And, here there isn't any necessity to call for the media persons.

Right. This could be the major difference between the terms:)

Here is a sample of a PR firm - Sterling Mediathat does the marketing & advertising via Press release and live campaigns. Hope your solution would end up here!

Besides, if there are any other major things you may get it added here:)

Sales prospecting is not the act of having employees on the phone, calling prospects. There is a broader view of prospecting that encompasses a combination of calling efforts with supporting marketing efforts.

• Direct Mail Distribute a mass mailing to customers to gain greater exposure for you, your company and its products and services. A particularly effective use of direct mail is to combine mail with phone follow-up
• White Papers Position yourself as a thought leader by writing white papers about your areas of expertise
• Email Marketing Send frequent emails to those contacts in your database promoting your products or services
• Business Cards Often the first impression created to a new customer, business cards can be used to leverage new business as they give you the chance to display your personality and a positive image on behalf of your company
• Tradeshows and Conferences These can serve as great forums for direct contact with potential clients
• Social Media Use blogs and other online social media channels to engage in conversation with members of your target audience and build a better brand
• Everyone loves free things! Free Trials Give away trials of your products and services to those who would be most likely to do business with you

When Abraham Maslow conceived his Hierarchy of Needs in 1943, he couldn't possibly have known that it would be one of the most influential advances in the fields of marketing and human behavioral study - remaining so well into the subsequent century.

Maslow Marketing Hierarchy

The theory developed by Maslow put forth that the motivation for any action made by any human being is an unfulfilled need. When we have unmet needs, we are motivated to meet them in a specific order. Once the needs on the first level are met, we move on to the needs of the next level, and so on until we reach the top tier.

The first level that we are concerned with is our physiological needs: the basic things that keep us alive. Safety needs are met next, followed by social needs. We then move into the less tangible needs of esteem and, finally, self-actualization. Any student of the Maslow theory will understand how it can easily fit into a marketing context. When we attempt to make a sale, we are not only selling the product: we are selling the idea of the product, the image of the product, and the result of the product. We are essentially promising to fulfill one or more of the needs in the hierarchy.

Obviously, a marketing campaign will be more successful the more it appeals to the lower levels of unfulfilled need in a person's life. What this means for you, the marketer, is that knowing your audience's needs is key. A product that promises to fulfill an esteem need will be virtually useless to a customer whose safety needs are not yet met.

In order to be successful in any marketing endeavor, the first step is to get a firm grasp on the psychographic motivators to which you will be appealing. Which need on the hierarchy is your product going to fulfill? How will it fulfill this need, and how can you prove to your potential customers that it will effectively fulfill their need?

Maybe a more important question is how you can tell which level of need your potential customer is currently attempting to address. If a customer comes to you asking for your product, then they are doing a large portion of your work for you. However, it's exceedingly difficult to understand the needs of a complete stranger when you are attempting a cold sale.

The best way to overcome this obstacle is simple, and it's one that every marketer is taught from the very beginning of their career: just talk. Talk about sports, the weather, or family life - anything other than the product you are trying to sell. Chatting with your potential customer in a friendly, non-pressured way will allow you to pick up on invaluable clues about their needs.

Once you understand why your potential customer may be motivated to buy, you are one step closer to being able to fulfill their unmet need. By identifying their motivating factors, you can cater your sales techniques to each individual customer. By analyzing the needs of customers at large, you can now effectively market to your target audience as a whole.

Maslow's theory remains the basis for most management practices today. However, it can be equally successful when applied to marketing practices. The key, as always, is to know how to help your customer decide that your product will change their life.