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Public Relations
This field is concerned with maintaining a public image for businesses, not-for-profit organizations or high-profile people like politicians and celebrities. Public relations are used to create rapport with customers, employees, investors, voters or the general public.
1,019 Questions
What are the Ethical issues in Marketing to hackers?
this is because we are not making agreement with our clients that is the reason understand fool
What are the requirements to get the good housekeeping seal of approval?
Roughly speaking, you will have to invest money and time to qualify and end upwith the seal. It will cost approximately $______________ and take about __ weeks of time and labor to obtain the seal.
What are the advantages and disadvantages of television advertisements?
advantages-almost everyone has a tv
disadvantage-expensive
For marketing, business ethics is given a more importance. Being honest and reliable is the markting ethics. Internet marketing is the domain field where susceptible people fall to dishonest unethical marketers. But, this is against marketing ethics.
How can maslow's theory of needs be applied in marketing?
When Abraham Maslow conceived his Hierarchy of Needs in 1943, he couldn't possibly have known that it would be one of the most influential advances in the fields of marketing and human behavioral study - remaining so well into the subsequent century.
Maslow Marketing Hierarchy
The theory developed by Maslow put forth that the motivation for any action made by any human being is an unfulfilled need. When we have unmet needs, we are motivated to meet them in a specific order. Once the needs on the first level are met, we move on to the needs of the next level, and so on until we reach the top tier.
The first level that we are concerned with is our physiological needs: the basic things that keep us alive. Safety needs are met next, followed by social needs. We then move into the less tangible needs of esteem and, finally, self-actualization. Any student of the Maslow theory will understand how it can easily fit into a marketing context. When we attempt to make a sale, we are not only selling the product: we are selling the idea of the product, the image of the product, and the result of the product. We are essentially promising to fulfill one or more of the needs in the hierarchy.
Obviously, a marketing campaign will be more successful the more it appeals to the lower levels of unfulfilled need in a person's life. What this means for you, the marketer, is that knowing your audience's needs is key. A product that promises to fulfill an esteem need will be virtually useless to a customer whose safety needs are not yet met.
In order to be successful in any marketing endeavor, the first step is to get a firm grasp on the psychographic motivators to which you will be appealing. Which need on the hierarchy is your product going to fulfill? How will it fulfill this need, and how can you prove to your potential customers that it will effectively fulfill their need?
Maybe a more important question is how you can tell which level of need your potential customer is currently attempting to address. If a customer comes to you asking for your product, then they are doing a large portion of your work for you. However, it's exceedingly difficult to understand the needs of a complete stranger when you are attempting a cold sale.
The best way to overcome this obstacle is simple, and it's one that every marketer is taught from the very beginning of their career: just talk. Talk about sports, the weather, or family life - anything other than the product you are trying to sell. Chatting with your potential customer in a friendly, non-pressured way will allow you to pick up on invaluable clues about their needs.
Once you understand why your potential customer may be motivated to buy, you are one step closer to being able to fulfill their unmet need. By identifying their motivating factors, you can cater your sales techniques to each individual customer. By analyzing the needs of customers at large, you can now effectively market to your target audience as a whole.
Maslow's theory remains the basis for most management practices today. However, it can be equally successful when applied to marketing practices. The key, as always, is to know how to help your customer decide that your product will change their life.
In the foreseeable future, there is no chance that I'll lose again.
CRM process involves the activities and strategies that companies use to manage their interaction with current and potential customers. The keyword here is "relationship." Nurture that with existing customers and they'll be coming back, which means you achieve customer retention and loyalty
How do a product survive in declining stage of a product life cycle?
Try to watch this movie http://en.wikipedia.org/wiki/Branded_(2012_film)
It is quite unethical sometimes if you really want to save your company/ industry.
You need to convince your customers/ consumers that the competitor's brnad are deadly dangerous.
E.g: in order to get consumers to continue to desire computers, you have to first make them lost interest in cell phones. Thus, destroy the market of cell phones.
*For your bands to grow, you need to learn how to ATTACK instead of DEFEND.
10%
Research has shown that competent communicators achieve effectiveness by?
adjusting their behaviors to the person and situation
Within the context of business-to-business marketing, teleprospecting is the act of phoning profiled, targeted individuals within organizations with the sole intent to engage and compel the prospect to take a meeting based on their interest and qualification.
What is pull strategy in marketing?
"pull" strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
The Public Information Officer does?
This is the public spokesperson of the department or agency and interfaces between the agency and the media.
Questionnaire on promotional strategy adopted by HDFC Bank?
send some questionnaire in this topic.....Marketing of Financial Services......send to rajadamu1990@gmail.com
Is it better being a leader than a follower?
For my opoinion, being a member is better than being a leader for these reason
-leader needs lots of skills and quality in order to lead the group with good leadership.
-leaders usually must do the hardest work in the group.
-leaders must do everything correct and planed in order to make no mistakes. If the leader makes a small mistake, the whole group might lapse with the leader because the group depends on the leader.
What do initials APR mean after a professional title?
APR can be Accredited in Public Relations, apparently a form accreditation.
How do you prospect in My Sims?
You need to pull the thingermigiger out and and search, or go to the mining wall
Product functionality versus product design is the key to brand success?
Not in the case of Apple computer products
What is open house in public relations?
Open house, more commonly called open door is a public relations term relating to complete disclosure and free access to information. This philosophy rejects media spin and relies on total and immediate honesty.
How is Renaissance Public Relations?
Renaissance means Revival or Rebirth and RENAISSANCE PUBLIC RELATIONS is the rebirth of the contemporary PR practices. It is one of the fastest growing PR agencies in the National capital of India.
Corporate Communication Brand Management Crisis Management Event Management Image Management Investor Relations Media Relations Media Training Content Development Research Speaker Opportunity Corporate Social Responsibility Fashion & Lifestyle PR Celebrity Management Technology PR Collateral Designing To know more about Renaissance PR, please visit : www.renaissancepr.in
