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Market Research

A very important element of business strategy, market research is an organized effort to collect information about markets or customers. It is an important factor to get advantage over rivals, providing significant information to analyze and identify the market need and size and competition.

3,093 Questions

What was the second era of marketing?

The second era of marketing is characterized by the shift from a product-centric approach to a consumer-centric approach. This era focused on understanding consumer needs and preferences to create targeted marketing campaigns. It also saw the rise of technology and data-driven marketing strategies.

What is an example of a heterogeneous product?

A fruit basket containing various types of fruit, such as apples, bananas, and oranges, is an example of a heterogeneous product. Each fruit within the basket is a distinct item with its own characteristics, creating a mix of different products within the same offering.

To what does the term consumer behavior refer?

Consumer behavior refers to the study of how individuals make decisions and behave when purchasing and using goods and services. It encompasses factors such as attitudes, preferences, motivations, and purchasing habits that influence consumer choices. Understanding consumer behavior is key for businesses to develop effective marketing strategies.

When did the second era of marketing begin?

The second era of marketing, known as the Relationship Era, began in the late 20th century. It emphasized building long-term relationships with customers, focusing on customer satisfaction, loyalty, and personalization. This era marked a shift towards a more customer-centric approach to marketing.

What is the differnce between inter and intra?

"Inter" refers to something that occurs between two or more separate entities or groups, such as interactions between countries. "Intra" refers to something that occurs within a single entity or group, such as interactions within a company or organization.

Difference between intra and inter regional transportation?

international means between two or more countries. Inter-regional means between two or more regions, where a region can be a part of a country (for example, the Pacific North West), or a collection of countries (for example, Northern Europe).

What is the hypothesis of No problem is too hard?

The hypothesis of "No problem is too hard" is that there is no challenge or difficulty that cannot be overcome with the right approach, effort, and mindset. It suggests that with determination and perseverance, any problem can be solved or managed effectively.

What is end group analysis in polymer?

End group analysis in polymer chemistry refers to the process of identifying and quantifying the end groups of a polymer chain. This analysis provides information about the structure and properties of the polymer, as well as the effectiveness of the polymerization process. Techniques such as spectroscopy and chromatography are commonly used for end group analysis.

How does the cost of a dish washing soap brand affect how long the suds last?

The cost of a dish washing soap brand may affect how long the suds last by the quality.

ANS2:

Cost does not affect the suds. The suds are a property that causes consumers to attach value to the product. That means the long-lasting suds cause the price to be higher--not the other way around.

As a side note, the effectiveness of a surfactant (detergent) is not related to its ability to make suds any more than a fabric softener's ability to soften fabric is affected by its fragrance.

What is redox rxn concept?

Redox (reduction-oxidation) reactions involve the transfer of electrons between reactants. Reduction refers to the gain of electrons by a molecule, while oxidation refers to the loss of electrons. In a redox reaction, the reducing agent gives electrons and gets oxidized, while the oxidizing agent accepts electrons and gets reduced.

Is dove a soap or detergent?

Dove soap is made of......................................................................................................................................................................................................................

The advantage and disadvantage of conducting research in naturalistic setting?

Advantage: Naturalistic settings offer high ecological validity, allowing researchers to observe behavior in real-life contexts, which can lead to more generalizable findings.

Disadvantage: Naturalistic settings can be difficult to control variables and may lack the ability to replicate findings due to the unpredictable nature of real-world environments.

Relationship between marketing and marketing communication?

There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!

Transformation of research problem into hypothesis?

To transform a research problem into a hypothesis, you need to make a specific statement predicting the relationship between two or more variables that can be tested. Consider the key factors of your research problem and determine how they might be related to each other. Formulate a clear and testable assertion that presents the expected outcome of the research based on the problem identified.

Difference between plan and map in survey?

(a)A map is a visual representation of an area-a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes.

Plans are a set of two-dimensional diagrams or drawings used to describe a place or object, or to communicate building or fabrication instructions. Usually plans are drawn or printed on paper, but they can take the form of a digital file.

(b) Although most commonly used to depict geography, maps may represent any space, real or imagined, without regard to context or scale; e.g. Brain mapping, DNA mapping, and extra-terrestrial mapping.

Plans are often for technical purposes such as architecture, engineering, or planning. Their purpose in these disciplines is to accurately and unambiguously capture all the geometric features of a site, building, product or component. Plans can also be for presentation or orientation purposes, and as such are often less detailed versions of the former. The end goal of plans is either to portray an existing place or object, or to convey enough information to allow a builder or manufacturer to realize a design.

(c)Many but not all maps are drawn to a scale, allowing the reader to infer the actual sizes of, and distances between, depicted objects. A larger scale shows more detail, thus requiring a larger map to show the same area.

Plans are usually scale drawings, meaning that the plans are drawn at specific ratio relative to the actual size of the place or object. Various scales may be used for different drawings in a set. For example, a floor plan may be drawn at 1:50 (or 1/4"=1'-0") whereas a detailed view may be drawn at 1:25 (or 1/2"=1'-0"). Site plans are often drawn at 1:200 or 1:100

(d)To communicate spatial information effectively, features such as rivers, lakes, and cities need to be labeled. Over centuries cartographers have developed the art of placing names on even the densest of maps. Text placement or name placement can get mathematically very complex as the number of labels and map density increases. Therefore, text placement is time-consuming and labor-intensive, so cartographers and GIS users have developed automatic label placement to ease this process

How to measure brand awareness?

Awareness has two components that need to be measured:

1. Recall- retrieving a brand when given a cue

2. Recognition- confirming prior exposure to a brand

Typical questions to measure RECALL are:

"When you think of car brands, what brands come to mind?" (unaided recall, broad cue)

"When you think of brands of high performance sports cars, what brands come to mind?" (aided recall, a narrower cue)

In these tests, the first brand retrieved will have the highest brand awareness.

Typical questions to measure RECOGNITION are:

"Have you heard of Brand X?"

"Have you ever seen this brand?"

The faster and more "yes" responses, the higher the brand recognition.

What is co precipitation in gravimetric analysis?

It is the precipitation of the impurities(the un wanted ppt) with the wanted precipitation and it has four types occlusion(absorption),adsorption,post-precipitation,formation of mixed crystals

What are the hindrances to scientific inquiry?

answer this please. for assignment purposes..:D

There are 11 Hinderances:

Tradition

Authority

Inaccurate Observation

Overgeneralization

Selective Observation

Made-Up Information

Illogical Reasoning

Ego-Involvement in Understanding

Mystification

To err is to human

Dogmatism

Hope this helps

Is a dove an omnivore?

Yes, doves are omnivores, meaning they eat a variety of foods including seeds, fruits, insects, and small invertebrates. Their diet can vary depending on the available food sources in their habitat.

What do you mean by coulomb and exchange integrals?

Here's a guess. When charges are exchanged, they are exchanged at a certain "rate" for the given exchange (whatever it is). In charge exchange in some reactions, as the charges are exchanged, the rate of change goes down because there are less charges than there were to cause exchanges to occur. There is less "exhange pressure" or ionic pressure or, if you like, a lower or reduced ionic gradient to force the exchange. The rate of exchange is declining, and to determine how many exchanges have taken place, we need to integrate to solve the problem. Presto! There is an exchange integral associated with a given charge exchange in a reaction. This will allow us to find out how many charges have been exchanged over a given period. The total number of charges must be written using some kind of units. We could use indvidual charges, but they are so tiny and there are so many of them in just about any "macro reaction" that we'd be using a huge number. We could, instead, use the standard SI unit of charge measurement, the coulomb. And that's about 6.2 x 1018 charges.

Concepts of homeostasis?

All organisms have to maintain a constant internal environment in accordance with the external environment. These include temperature regulation, chemical balance, etc. For example, if you are thirsty, you'll drink alot of water. If you drink too much water, your pee will be clear. Or if you are hot, you'll sweat, while if you are cold, you'll shiver. Anything a organism does to return to a normal, stable internal environment is called homeostasis.

What is bcg matrix?

BCG matrix is a tool that helps you to identify how well your product is doing in the market and based on that it comes under one of the four categories demonstrated in BCG matrix. I learned more on BCG matrix on this site

http://www.researchomatic.com/Bcg-Growth-Matrix-55640.html it's helpful.

What is geocoding?

Geocoding is the process of converting addresses or locations into geographic coordinates (latitude and longitude). This allows for the identification of the precise location of a place on the Earth's surface, which is useful in mapping and location-based services.

Can a primary research study have two questionnaires for different geographical areas?

Yes, a primary research study can have two questionnaires for different geographical areas to gather location-specific data. This approach allows researchers to tailor questions based on regional differences or preferences, leading to more accurate and relevant findings from each area. It is important to ensure that both questionnaires are designed systematically to maintain consistency and comparability across the study.

What are the disadvantages and advantages of geographic filing system?

Advantages: Easy to understand and implement, allows for physical organization by location, can help with visualizing spatial relationships.

Disadvantages: Limited flexibility for reorganizing, can be time-consuming to maintain, may not scale well for large amounts of data.