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Public Relations
This field is concerned with maintaining a public image for businesses, not-for-profit organizations or high-profile people like politicians and celebrities. Public relations are used to create rapport with customers, employees, investors, voters or the general public.
1,019 Questions
What is ribena's mission statement?
Ribena is owned by the parent company GlaxoSmithKline. The mission of the entire company focuses on improving the quality of life through research.
What are different types of marketing strategy involved in marketing?
- Market Expansion - This strategy looks to grow overall sales in one of two ways:
- Grow Sales with Existing Products - With this approach the marketer seeks to actively increase the overall sales of products the company currently markets. This can be accomplished by: 1) getting existing customers to buy more; 2) getting potential customers to buy (i.e., those who have yet to buy); or 3) selling current products in new markets.
- Grow Sales with New Products - With this approach the marketer seeks to achieve objectives through the introduction of new products. This can be accomplished by: 1) introducing updated versions or refinements to existing products; 2) introducing products that are extensions of current products; or 3) introducing new products not previously marketed.
- Market Share Growth - This strategy looks to increase the marketer's overall percentage or share of market. In many cases this can only be accomplished by taking sales away from competitors. Consequently, this strategy often relies on aggressive marketing tactics.
- Niche Market - This strategy looks to obtain a commanding position within a certain segment of the overall market. Usually the niche market is much smaller in terms of total customers and sales volume than the overall market. Ideally this strategy looks to have the product viewed as being different from companies targeting the larger market.
- Status Quo - This strategy looks to maintain the marketer's current position in the market, such as maintaining the same level of market share.
- Market Exit - This strategy looks to remove the product from the organization's product mix. This can be accomplished by: 1) selling the product to another organization, or 2) eliminating the product.
What are the responsibilities of being an advertiser?
Depends on what you are going to advertise, and what forms of advertising you chose for yours advertising campaign. In any case, an advertiser has a moral and ethical responsibility to the audience.
1. Good Brand Recall
2. Customers associate subhiksha with value for money
1.Non availabilty of Most SKU due to inefficient back end
2.Price was the only USP
1. Investors can move in and turn it around provided its present MD "RS' is kicked out
Brand will loose it value soon if some measures are not taken to revive it.
bad mouthing by its abondoned employees or vendors
By Anshu Prashar
anshu . Parashar @subhiksha . Biz
anshu . Parashar @gmail . com
Consumer advertising is the advertising you see on television. The goal is to get consumers to make purchases, so that the business can make money.
What is key account management?
Looking after a customer, particularly a customer who places allot of business with you so that you keep and grow that business and the relationship you have with the customer (to stop them going. 1.Maximing the value of the firm.2.Optimum investment in sundry debtors.3.Conrol and cost of trade credit
When in doubt, refer to the PRSA Guidelines and Code of Ethics.
Does public relations communication offer a legitimacy that advertising does not have?
Yes. Being in the editorial versus advertising communications of newspapers, broadcasters and web publishers implies a third-party endorsement that's not possible with advertising.
On the other hand advertising offers the kind of control of message that's not possible with public relations.
These concepts can also be applied to paid search advertising versus algorithmic search engine optimization (which is never really "free" because significant human labor is involved).
Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
Value based pricing is a method of pricing a product based on perceived value. This method sets aside the issue of production and distribution costs and focuses more on what the buyer is willing to pay. This method of pricing is the most popular way to bring more profits to a company's table.
What is Market Penetration Pricing?
Market penetration pricing is a pricing strategy that many companies use to enter a competitive market. Market penetration pricing is usually very low and coupled with consumer incentives to gather market share. This method if done on a massive scale can cause falling costs industry wide thus allowing further penetration by further allowing the reduction of introductory prices.
Public relations refers to creation of positive interactions between the public and an entity. Publicity simply refers to creating awareness about something.
What is the average cost of an advertising campaign?
It cost on the lower higher average of £507 500, including billboards and all that stuff that is all i know now but i can get back to you.
What is different of supermarket to public market?
The difference between a supermarket and a public market is generally the location. A supermarket is usually inside a building while a public market is often similar to a farmer's market or flea market and is located outdoors.
THE PROMOTIONAL MIX:
Consists of the following components:
Advertising Examples: Media, Tv, Press and shopping bags
Personal Selling Examples: the sales forces from both the suppler and retailer
Sales Promotion Example: Samples and retail store windows
Publicity Examples; unsolicited publicity
Direct Marketing (A newer addition) Example: Sales direct from producers to consumers
What are 4 differences between a Press Conference and a Press Release?
A press release is usually a prepared statement while a press conference the person of interested is present to answer questions. A press release isn't usually open for discussion while questions are allowed at a press conference. A press release is usually a printed brochure with information on it with no follow up while a press conference allows people to discuss anything they don't understand. A press release is usually just type up information and a press conference always has someone talking about the information given.
Can you give me a Famous declamation piece?
A Glass of Cold Water
Everybody calls me young, beautiful, wonderful. Am I? Look at my hair, my lips, my red rosy cheeks and a pair of blinkering eyes.
I remember, somebody says that I look like my mother that I look like my mother. But that when she was young.
Now, I am much lovelier than she is. I'm a mortal Venus. Oops! What time is it? I must get ready for the party!
Beep-beep...!A-huh! Here they are! Yes, I'm coming!
"Child, are you still there?"
"Hmp! That's my mama"
"Child, are you still there? Will you please get me a glass of cold water?"
"Mama, I'm in a hurry!"
"Please child, try to get me a glass of cold water."
"Mama, please, try to get it on your own."
"Please child, try to get me a glass of cold water!"
At the party, I danced and danced the whole night.
You see, I can't leave the party at once. I have to danced with everybody who proposed to me. At last, the party is over. I'm very tired. Very, very tired.
So, I went home to tell mama what happened.
"Mama, I'm home! It's very quiet. "Mama, I'm home!" Nobody answers.
Where is she? I look for her in the sala, but she's not there. Where is she? A-huh! In the kitchen!
I saw my mama, lying down on the floor, dead. With a glass on her hand. I remember, she tried to get it.
Oh, God, just for the glass of cold water! Mama! Mama! Oh, Mama!
What are merits and demerits of public relation?
There are many advantages of Public Relations which help business in many ways. They are.
Credibility
Because PR communications are not perceived in the same light as advertising - that is, the public does not realize the organization either directly or indirectly paid for them - they tend to have more credibility. The fact that the media are not being compensated for providing the information may lead receivers to consider the news more truthful and credible. For example, an article in newspapers or magazines discussing the virtues of aspirin may be perceived very much as more credible than an ad for a particular brand of aspirin.
Cost
In both absolute and relative terms, the cost of PR is very low, especially when the possible effects are considered. While a firm can employ AD agencies and spend millions of dollars on AD, for smaller companies, this form of communication may be the most affordable alternative available.
Avoidance of Clutter
Because they are typically perceived, as news items, PR messages are not subject to the clutter of ads. A story regarding a new product, introduction of break through is treated as a news item and is likely to receive attention.
Talks about the Aamir Khan movie, The Rising
Lead Generation
Information about the technological innovations, medical break-throughs and the like results almost immediately in a multitude of inquiries. These inquiries may give the firm some quality sales lead.
Ability to reach specific groups
Because some products appeal to only small market segments, it is not feasible to engage in advertising and / or promotions to reach them. If the firm does not have the financial capabilities, to engage in promotional expenditures, the best way to communicate to these groups is through PR.
Language barriers in different parts of india
Image Building
Effective PR helps to develop positive image for the organization. A strong image is insurance against later mis-fortunes.
Disadvantages of Public RelationsPerhaps, the major disadvantage of PR is the potential for not completing communication process
While PR ( public Relations ) messages can break through the clutter of commercials, the receiver may not make the connection to the source.
Public Relations may also mis-fire through mis management and a lack of co-ordination with the marketing department. When the marketing and PR department operate independently, there is a danger of inconsistency in communication, redundancies in efforts and so on.
Duties of relationship officer?
A relationship officer is responsible for improving the relationship of the public and investor with a business. This job is under the field of public relations.
Who is a customer service or customer relations officer?
This is the person who oversees customer service in general. The "officer" is the person who determines customer service policy - for example, how far the company can go to satisfy a customer, what constitutes how much a rep must take from an abusive customer, etc. It's a multi-faceted position focused on three sides: the customer, the company, and the customer service representative.
This person will also, in the event a junior rep cannot answer a question, steps in with a mutually satisfying answer for all parties. After which, the officer will make sure the junior rep is sufficiently trained to handle the issue independently in the future.
How do you get dealership for parle-g biscut?
because i have confidence , i can dealer ship for parle-G,
I would say you need to contact the owners of the logo's trade mark and negotiate merchandising rights.
Influence of advertising on consumer buying decision?
Advertising helps make consumers become informed about available products. Advertisements highlight the features of the product so that customers can understand the benefits to them.
