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Public Relations

This field is concerned with maintaining a public image for businesses, not-for-profit organizations or high-profile people like politicians and celebrities. Public relations are used to create rapport with customers, employees, investors, voters or the general public.

1,019 Questions

What is an example of international product life cycle?

the life cycle begins when a developed country, having a new product to satisfy consumer needs, wants to exploit its technology break-through by by selling abroad. Later it shifts outside to reduce the cost and increase in demand outside. when the demand stagnates it switches to a standard product to be able to compete in cost.

example computers,
initially produced in USA
then exported from USA
production bases shifted outside, Taiwan, Singapore (and now China)
USA today importing Computers from outside (max assembly in USA, though even that is costly)


it has three stages
New Product - first home country, then export to others from home country
Maturity - Shifting production bases outside due to economical reasons
Standardisation - Product standardised and mostly imported in home country (Read USA)

What is the corporate contact information to use to handle a customer complaint with ABC Warehouse?

Would like corporate phone number. I bought a floor sample - delivered - and the same day the fabric softener dispenser did not work. When I phoned Whirlpool they told me that I purchased it in 8/07 - not the case. I bought it June 14, 2008. When I contacted the manager to let him know that he sold me a used washer all he said was to come and reselect a different washer. I don't want a new washer - I want the one I selected. If your company says it is a floor model it should be a floor model not a used floor model. I feel that was totally false advertising. I would like someone to contact me regarding this issue. Connie Patrick 248-872-8582 The Corporate Office phone# to call is Contact Information

ABC Appliance, Inc.

1 Silverdome Industrial Park

Pontiac, MI 48343-6001

MI Tel. 248-335-4222

Fax 248-335-2568

You can atleast get the regional manager involved.

What is corporate relations?

There are multiple types and forms of corporate relations. These include public affairs and relations, community relations and reinvestment, and intracompany relations (through management communications and human resources) for example.

How do you evaluate promotional campaign?

Evaluating promotion invloves making a judgment on how successful or not a promotional compaign ha been. Evaluation of promotion is based on opinion and views. However promotion and advertising is rairely cheap. A businesss should therefore also be prepared to evaluate in a more objective and quantifiable way before it commits to spending money on promotion andd after thr promotion.

How advertising influences consumers negatively?

One way that advertising influences consumers negatively, is to make one believe they need something that they don't. Advertising can also make consumers feel badly about themselves.

What meaning advertising?

Advertising is one of the eight components under Promotion in the 9P's of Marketing. Promotion is the communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include: Should we promote? What should we promote? To whom should we promote? What economic and discount levels should we offer? What form of promotion should we offer? What features? How frequent? Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts. Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile. Advertising is structured and composed of nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media. (Contemporary Advertising, 14the, Arens, Weigold, Arens, 2013) Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Principles of Marketing, 15e, Kotler and Armstrong, 2014). Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people.The definition of advertising is changing; the lines between what is advertising and what is marketing are blurring and the traditional sponsorship model of advertising isn't as "cut and dry" as it used to be. Advertising today seems to be taking on more of a distribution model whereby the channels of communication include owned (website, social pages), earned (WOM, social sharing) and paid media. An example with mobile marketing and advertising, as cell phones/mobile devices keep changing and turn into multi use devices including payment activators. The mobile device and/or cell phone is a very personal medium. Can be on 24/7, people and potential shoppers run their lives off of mobile. It's business, it's personal, and it's information generating/gathering/forwarding. It's been referred to as "a brand in the hand" or "brands in the hands." Another component of Advertising, under "Promotion" includes product placement, integrating the product or service into the TV program. In the 2014 Academy Awards, Ellen DeGeneres with Bradley Cooper, Meryl Strep, Jennifer Lawrence and others took a "selfie" with a Samsung's Galaxy Note 3. The product placement was negotiated as part of a $20 million broadcast buy, for this major sponsor of the telecast. .

Problem faced by consumer in everyday life?

cheted by shopkeepers and vendors by their unstandardised weights and measures.

How much does an lcbo manager earn?

The average salary for a district manager with the Liquor Control Board of Ontario is $117,674. The average annual salary for an inventory manager at LCBO is $112,535, and the average salary for a category manager is $111,904.

How much does a product manager earn?

It depends on your location, years of experience and the type of product you manage. You can check salary.com for more information.

Following are some examples of median salaries for Product Managers in the USA as of December 28, 2011:

Product/Brand Manager: $91,446

Credit Card Product Manager: $81,920

Retail Banking Product Manager I: $68,449

Web Product Manager I: $60,246

This does not include years of experience or size of the business.

For example, a Web Product Manager I (in real life, the position title would just be "Product Manager" and the person would work at an internet company) who is just starting out at a start-up could expect to earn somewhere on the low end of the salary scale: $39,365 to $51,222 (the bottom 10% - 25% of pay). But someone with 3-5 years of experience working for a large corporation could expect to earn on the high end of the scale: $74,158 - $83,183 (the top 25% - 10% of pay).

What is the Nature of advertising?

The nature of advertising is persuading and attracting bees to the flower you want to be pollinated. Or in other words, attracting customers that bring in money for exchange of the product or service you want to sell. The basic nature of advertising is "Persuasion" and "Exchange".

Explain the importance of one basic aim of public relations?

It aims at influencing public opinion-since PR recognizew the power of public opinion,it aims at influencing it. aims of public relations

How much do managers earn at Target?

The general manager makes $90,000 to $150,000 and executive team leader makes $45,000 to 75,000

Differences between public relations and corporate communication?

This is Muralidharan Kuppuswami Iyer from India. Public relations is relatively a narrow one compared to Corporate Communication, which is very broad. In fact, the time has evolved to an extent that the word "public relations" is no more there at least in the corporate areana. Corporate communication encapsulates the functions of public relations. Even today, you can see a lot of Government offices and Public sector companies speaking a lot about "public relations". Mostly they serve locally. For example, if you go to universities, you will find a board hanging right under the head of a person "Public Relations Officer", where he serves the students by answering their questions and clarify doubts etc. So, you can very well assume it as a "local" flavour, an old term. The world has fast changed. The technologies are at their vibrant best. The world has shrinked so much that you can have the entire world brought right at your desktops. Thanks to internet revolution. Business is not local anymore. You find only multi national corporations, where global business is done throgh global presence. It goes without saying that these companies have to deal externally more than internally. A company might communicate with their share holders, place itself in high esteem through best branding globally and so on. Therefore, all these sorts of things necessitated for a new name, which is "corporate communication", which is of course unlike "public relations" really bigger and wider with respect to its roles they play, responsibilities they have towards different segments, the audience they address both locally and globally. Yes, it is difficult to bottle the ocean... Hope I at least broken the ice a bit! with little time I had... Regards

How you have had to persuade a customer to buy a product or service?

AnswerApplication Question

One of the key aspects of the role you have applied for is to be able to sell products and services to our customers using a conversational style of selling. Please provide an example of when you have had to persuade a customer to buy a product or service which they may not have previously wanted or known about and what was the result?

i think we should have advertisement on television,newspaper or radio all customer can know about your product.

What techniques are used for customer relations?

Answer

There are no particular techniques for customer relations. To be a good customer rep, all you have to do is listen to the customer and try as hard as you can to fix whatever problem they are having. They won't ever forget the effort you put into helping them.

Can you please give you declamation pieces about good and evil?

You can use the Two Standards by Horacio dela Costa SJ

Life is a Warfare: a warfare between two standards: the Standard of Christ and the Standard of Satan. It is a warfare older than the world, for it began with the revolt of the angels. It is a warfare wide as the world; it rages in every nation, every city, in the heart of every man. Satan desires all men to come under his Standard, and to this end lures them with riches, honors, power, all that ministers to the lust and pride of man. Christ on the contrary, invites all to fight under His Standard. But He offers no worldly allurement; only Himself. Only Jesus; only the Son of Man; born an outcast, raised in poverty, rejected as a teacher, betrayed by His friend, crucified as a criminal. And therefore His followers must suffer what Christ has suffered; poverty persecution; betrayal; at times even death. Therefore his followers shall not be confounded forever; they are certain of ultimate victory; against them, the gates of Hell cannot prevail. The powers of darkness shall splinter before their splendid battalions. Battle-scarred but resplendent, they shall enter into glory with Christ, their king. Two armies, two Standards, two generals… and to every man there comes the imperious cry of command: Choose! Christ or Satan? Choose! Sanctity or Sin? Choose! Heaven or Hell? And in the choice he makes, is summed up the life of every man.