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Market Research

A very important element of business strategy, market research is an organized effort to collect information about markets or customers. It is an important factor to get advantage over rivals, providing significant information to analyze and identify the market need and size and competition.

3,093 Questions

Where do you go for the Discovery Girls questionnaire?

You can typically find the Discovery Girls questionnaire on their website under the "Submit Your Story" or "Get Involved" section. Alternatively, you can check their magazine or social media platforms for any announcements regarding the questionnaire.

How has information technology affected international marketing research?

Information technology is gives information about international marketing. Its process are sender, encoding, message media, decoding, receiver, response and feed back. In which sender sends its message and encoding this message in which

checking about the correctness of this message and there after sender sends his message to message media in which decoding the message and there after receiver receives the message and give response in this point and they gives feed back to sender. This Information technology of International marketing.

Could you help me with what summer project i can do in textile industry regarding marketing i am an MBA student interested in textile field?

You are MBA student and intrested in marketing...so you can join textile marketing or as manager exports after completing your education. in the mean time join and textile mills must be a manufacturer and exporter. so, make your project on following. what is cotton. what is yarn . weaving spinning processing finishing cutting stitching. packing. complete knowledge of above makes you a strong exective in textiles. regrads/Tariq Aqeeq

How do you make questionnaire on brand awareness?

QUESTIONNAIRE

General Question-

1. Name-

2. Address-

3. Telephone no.-

4.Size of the family-

5.Income-

6.Age-[15-18] [18-25] [25-35] [35+]

Product name-

Awareness Related Quetion-

1. Do you examine the expiry date the food items and medicines when you buy them? a)yes b)No

2. Have you ever cross checked the weights of the products mentioned on the item? a) Yes b) No

3. Do you check the prices, of goods you buy, from alternative sources? a) yes b)No

4. Do you check the M.R.P.(Maximum Retail Prices) before buying the products? a) Yes b) No

5. Have you ever come across adulteration in i) food stuff a)Yes b)No ii) milk a) yes

b) No

6. If yes, did you complain to a)shopkeeper b)main supplier c)elsewhere(specify)

7. Was your complaint to the supplier/shopkeeper attended by him to your satisfaction? a) Yes b)No

8. Are you aware of consumer courts, for redressal of grievances of consumers? a) Yes b) No

9. If yes, have you ever filed a case in the consumer court? a) Yes b) No

What is the IDC ranking stand for?

IDC stands for International Data Corporation. It is a market research firm that specializes in providing data and insights in the technology industry, such as reports on market trends, forecasts, and analysis of technology markets and products.

What are the methods for collecting primary data?

METHODS OF COLLECTING PRIMARY DATA FOR RESEARCH IN BUSINESS

Collecting information is the first step in the business research process, allowing you to know which course of action will improve your company's performance and services. Collecting primary data is one of the best ways to ensure that the information is credible and accurate. In this day and age, conducting primary research is easy with the different mediums that allow businessmen to freely reach to people. Following are the research methods and tips to gather primary data.

What you need:

  • Competent communication skills
  • Competent observation skills
  • Desktop or laptop computer with internet access
  • Printer with colored ink
  • Telephone or mobile phone for making calls

First of all, you need to decide what kind of information you need to gather. Once you have decided on that, you can use the following research methods to gather such information.

Interviews

There are three different ways to conduct interviews, and they are:

  • Face-to-face interviews can be conducted by having question and answer sessions with one or more people. Ask people on the streets, go door-to-door to gather information, or make an appointment with an expert.
  • Web-based interviews, on the other hand, make use of the internet to gather information so you will not have to the field for it. This latter method is also less costly and more convenient to use.
  • Telephone interviews are very much similar to face-to-face interviews, but they are shorter in comparison and more structured. You may also have to send a letter to inform the interviewee in advance so they would expect your call.

Surveys and Questionnaires

Both are popular means of gathering data and can reach a large number of people, but they need to be designed and reedited repeatedly to make them acceptable to people. You can either print out copies to hand them out to people or send them to your respondents through email. Though this method is relatively cheap to conduct and requires no prior arrangements, surveys and questionnaires have the risk of low response rates and some may turn out to be incomplete.

Focus group interviews and consumer panels

Gather a group of people, specifically from your company's target market, and have a facilitator guide them in examining a certain product and asking their opinions on said product. This method is primarily used to determine whether a company's new product or brand name will be acceptable to their target market and to the general public.

Observation

Observation is one of the simplest methods for primary data research and would not cost much. All you have to do is simply take note of the behavior of people towards your company's products and services. You can also try to observe how your competitors behave, and how they provide their products and services. Make sure that you are not alone in observing and have a number of colleagues to do the same thing so you can differentiate between fact and opinion.

Collecting primary data maybe difficult and may take a long time to finish, but the end result is that you have the necessary information you can use to make improvements to your company's products and services.

Nadeem

Nadeemyou@yahoo.com

What are the benefits of scholarly research?

In general terms, the benefits of scholarly research are two in number. First is advancement of the particular field in which the research is conducted, with both practical and theoretical gains possible; for example, research on chimpanzees in captivity can advance scientific understanding of 'the chimpanzee' while also improving how chimpanzees in captivity are cared for. Second is advancement outside of the particular field; for example, research into Ancient Greek texts may lead to an improved translation of a Platonic text, which in turn may lead to improved thinking -- and living -- on the part of those who study that text today.

What are the advantages and disadvantages of Primary Data?

Primary Sources of Data

Primary sources are original sources from which the researcher directly collects data that have not been previously collected e.g.., collection of data directly by the researcher on brand awareness, brand preference, brand loyalty and other aspects of consumer behaviour from a sample of consumers by interviewing them,. Primary data are first hand information collected through various methods such as observation, interviewing, mailing etc.

Advantage of Primary Data

·It is original source of data
·It is possible to capture the changes occurring in the course of time. ·It flexible to the advantage of researcher.
·Extensive research study is based of primary data

Disadvantage of Primary Data

1.Primary data is expensive to obtain

2.It is time consuming

3.It requires extensive research personnel who are skilled

4. It is difficult to administer.

What is the value of delivery to a speaker?

Delivery is crucial for a speaker as it enhances the communication of their message to the audience. A strong delivery can help captivate and engage listeners, make the content more memorable, and establish credibility and confidence in the speaker. Effective delivery involves elements such as tone of voice, body language, pacing, and emphasis on key points.

What important demographic shift occurred in the 1950s?

One important demographic shift that occurred in the 1950s was the post-World War II baby boom, a significant increase in birth rates in many Western countries. This led to a large generation of baby boomers who had a lasting impact on society and the economy.

How much money is being spent on dementia research?

According to the World Health Organization, the estimated global cost of dementia in 2018 was around $1 trillion, including direct medical costs and societal costs. However, the amount specifically spent on dementia research varies by country and organization. In the US, the National Institutes of Health allocated over $2 billion for Alzheimer's disease and related dementias research in 2021.

What is the primary task of the congressional research service?

The primary task of the Congressional Research Service (CRS) is to provide nonpartisan research and analysis to members of Congress on a wide range of issues. They produce reports, memoranda, and briefings to help inform lawmakers on policy matters to support their legislative decision-making.

What are the age groups on a questionnaire?

Age groups on a questionnaire typically include categories such as: 0-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+. These age ranges are commonly used to categorize survey respondents according to their age brackets for analysis and comparison purposes.

How does age affects consumer behavior?

Age can influence consumer behavior by impacting preferences, needs, and spending habits. Younger consumers may be more open to trying new products and trends, while older consumers may prioritize quality and brand loyalty. Additionally, older consumers may have different financial situations and life experiences that shape their purchasing decisions.

How do you conduct a demographic study?

To conduct a demographic study, start by defining your research questions and objectives. Collect data from reputable sources such as government census reports, surveys, and interviews. Analyze the data to identify trends and patterns within specific demographic groups, and draw conclusions based on your findings. Be sure to consider factors like age, gender, income, education, and geographic location.

What can be the SWOT analysis for a retirement home?

Strengths: Experienced staff, prime location, quality amenities Weaknesses: Aging infrastructure, limited funding for renovations Opportunities: Increasing demand for retirement homes, potential for expansion and partnerships Threats: Competition from new facilities, changing healthcare regulations

Is consumer behavior more of a function of a person's age or generation?

Consumer behavior can be influenced by both a person's age and generation. Age can impact factors like life stage and physical capability, while generation can shape values and attitudes based on shared experiences and historical events. Both play a role in understanding and predicting consumer behavior.

What is high-tech politics?

High-tech politics refers to the use of technology, such as the internet and social media, to shape political processes and engage with citizens. It involves digital campaigning, online activism, and the use of data analytics to target and mobilize voters. High-tech politics has become increasingly important in modern political landscapes.

1What are the three most important things to notice about an opinion poll?

  1. Sample size: Ensure the poll has a large enough sample size to be representative.
  2. Methodology: Pay attention to how the poll was conducted to understand potential biases.
  3. Margin of error: Recognize that results may have a margin of error and may not be precise.

Questionnaire for Middle Adulthood about life experience?

  1. What have been some of the most significant life events or milestones for you during middle adulthood?
  2. How have your priorities or goals evolved as you have aged?
  3. In what ways have your relationships with friends, family, or partners changed during middle adulthood?
  4. How have you navigated challenges or setbacks that have arisen during this stage of life?
  5. What advice would you give to younger individuals approaching middle adulthood based on your own experiences?

Explain the demographic segmentation based on age of the consumer?

Demographics originates from the word "demography" which means the study of population. the population can be divided into into age, gender, income, and family lifecycles amongst other variables.

As people age their needs and wants change. Some organisations devolop specific products aimed at particular age groups, for example nappies for babies, toys for children, clothes for teenegers and so on

Criteria for good research?

Good research should be based on a clear research question, use reliable and valid data sources, employ appropriate research methods, and provide well-supported conclusions. It should also be transparent in its methods and findings, capable of being replicated by others, and contribute new knowledge to the field.

Who was The founder of modern polling?

George Gallup is considered the founder of modern polling. He developed innovative techniques for conducting public opinion surveys and founded the American Institute of Public Opinion, which later became the Gallup Organization. Gallup's work revolutionized the field of survey research and made polling a standard tool for measuring public opinion.

When did the relationship era begin?

The relationship era began in the early 20th century with the rise of modern dating practices and the shift towards more individual choice in selecting partners. This era marked a departure from traditional arranged marriages and gave individuals more agency in their romantic relationships.

What is London drugs SWOT analysis?

London Drugs' SWOT analysis would likely focus on its strengths in offering a wide range of products, strong brand reputation in Canada, and strategic store locations. Its weaknesses may involve heavy reliance on the Canadian market and limited international presence. Opportunities could include expanding its online presence and diversifying its product offerings, while threats may involve competition from e-commerce giants and changing consumer preferences.