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Marketing Advertising and Sales

Marketing, advertising and sales are the fundamental necessities and key elements to the success of a business. Marketing is about a successful business prospects that involves promoting sales processes through advertising to reach and persuade the customers. Different strategies like public relations, interpersonal interaction and networking – all go into this category.

500 Questions

Can a primary research study have two questionnaires for different geographical areas?

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Asked by Wiki User

Yes, a primary research study can have two questionnaires for different geographical areas to gather location-specific data. This approach allows researchers to tailor questions based on regional differences or preferences, leading to more accurate and relevant findings from each area. It is important to ensure that both questionnaires are designed systematically to maintain consistency and comparability across the study.

What was the importance of the location of the Georgia colony?

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Asked by Wiki User

The location of the Georgia colony was important because it served as a buffer between the British colonies and Spanish Florida. It also provided a strategic military position and access to trade routes. Additionally, the region's climate and fertile land were favorable for agriculture, making it an attractive settlement for colonists.

Why psychological factors are influencing consumer behaviour?

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Asked by FayyazAlamgp3825

Psychological factors influence consumer behavior because they impact an individual's perceptions, attitudes, beliefs, and emotions towards a product or service. Factors such as motives, personality, perception, and learning play a significant role in shaping consumer behavior. Understanding these psychological factors helps businesses tailor their marketing strategies to resonate with their target audience and influence their purchasing decisions.

What field of study does marketing fall under?

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Asked by Wiki User

Marketing falls under the field of business and more specifically, under the discipline of business administration. It focuses on understanding consumer behavior, developing products or services, promoting offerings, and building relationships with customers to drive sales and revenue.

What are the differences between propoganda and advertising campaigns?

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Asked by Wiki User

Propaganda aims to manipulate information to influence opinions or beliefs, often with a political agenda, and may use misinformation or emotional appeals. Advertising campaigns promote products or services to drive sales and may use persuasion techniques, but generally rely on factual information and consumer benefits. Both seek to persuade, but propaganda often seeks to control or manipulate beliefs, while advertising seeks to attract consumers to make purchases.

What factors influences buyers behaviour 1 Cultural and Social factors 2 Economical and external factors 3 Personal and Psychological factors 4 both 1 and 2 5 both 1?

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Asked by Wiki User

4 both 1 and 2. Cultural and social factors, as well as economic and external factors, play a significant role in influencing buyers' behavior. These factors include cultural norms, social influences, economic conditions, and external market forces that impact consumers' purchasing decisions.

Who is the greatest journalist in propaganda?

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Asked by Wiki User

There is no single "greatest" journalist in propaganda, as propaganda and journalism are fundamentally different concepts. Propaganda aims to manipulate audiences for a specific agenda, while journalism is ideally focused on reporting facts objectively. It is important to critically evaluate sources of information to discern between propaganda and journalism.

What type of propaganda is brand x sells inferior and outdated products?

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Asked by Wiki User

This type of propaganda is known as smear propaganda. It aims to tarnish the reputation of a specific brand by spreading false or misleading information about the quality of its products.

What is the difference between public relations a nd propaganda?

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Asked by Wiki User

It depends on your point of view, some may think nothing, others will think everything;

Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself.

Public Relations: more or less is: a field concerned with maintaining a public image of whatever the PR firm represents, a firm, etc.

What propaganda technique is used in this example ive been a professional athlete for twenty years and abcd vitamins helped you stay healthy you liked the product so much you bought the company?

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Asked by Wiki User

The propaganda technique used in this example is testimonial. It involves using the endorsement of a famous or respected person to promote a product. In this case, the professional athlete's positive experience with the vitamins is used to convince others of their effectiveness.

You do it for the children is an example of a propaganda technique called glittering generalities Which statement most accurately explains the purpose of this propaganda technique?

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Asked by Wiki User

The purpose of the propaganda technique of glittering generalities is to use emotionally appealing words and phrases to create positive associations and evoke strong emotions in the audience. It aims to make the audience accept and support an idea without critically evaluating it.

What propaganda technique is used in this example Because it rained yesterday it's time to buy that new lawnmower?

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Asked by Wiki User

This example uses the propaganda technique of false cause, as it implies that buying a new lawnmower is directly linked to the fact that it rained yesterday, even though the two events are not necessarily related.

What is the relation between psychology and marketing?

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Asked by Wiki User

Psychology and marketing are closely linked because marketing strategies often rely on psychological principles to understand consumer behavior, decision-making processes, and motivations. By applying psychological theories such as cognitive dissonance, social proof, and emotional appeals, marketers can create more effective campaigns that resonate with their target audience. Ultimately, psychology helps marketers better understand how consumers think, feel, and act, leading to more successful marketing efforts.

The drive-reduction theory of motivation depends on?

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Asked by Wiki User

The drive-reduction theory of motivation relies on the idea that individuals are motivated to satisfy physiological needs to maintain homeostasis. According to this theory, when a person experiences a physiological need, it creates a state of tension or drive that motivates them to engage in behaviors that will reduce this drive and restore balance. Once the need is satisfied, the person experiences a sense of relief or reduction in tension, reinforcing the behavior that led to fulfillment of the need.

How is Lifestyle a psychological influence on consumer behaviour?

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Asked by Wiki User

Lifestyle refers to a person's patterns of living and their choices on how they spend their time and money. It can influence consumer behavior psychologically by shaping preferences, values, and attitudes towards products or brands that align with their lifestyle choices. Consumers may be drawn to products that reflect or enhance their lifestyle, leading to purchase decisions based on emotional or identity-related motivations.

How do motivation drive Consumer Behavior?

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Asked by Wiki User

Motivation drives consumer behavior by influencing individuals to seek certain products or services that fulfill their needs, desires, or goals. Consumers are more likely to make purchasing decisions when they are motivated by factors such as the desire for pleasure, the need for self-improvement, or the goal of solving a problem. Understanding consumer motivations can help businesses tailor their marketing strategies to effectively engage their target audience.

What is stereotype shock advertising?

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Asked by Wiki User

Stereotype shock advertising refers to using unexpected or exaggerated stereotypes in advertisements to grab attention and provoke a reaction from viewers. It often plays on common beliefs or assumptions about certain groups of people to create controversy and generate buzz around a product or message. However, it can be controversial and may lead to backlash if not handled carefully.

Would brand image affect consumer behavior?

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Asked by Wiki User

Yes, brand image can significantly impact consumer behavior. A positive brand image can attract customers, build loyalty, and encourage repeat purchases. On the other hand, a negative brand image can deter consumers, leading to decreased sales and potential damage to the company's reputation.

What propaganda technique is used in this example You can become one of the millions who already own an Amazing Toy?

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Asked by Wiki User

The propaganda technique used in this example is bandwagon. It creates a sense of belonging and encourages individuals to join the group of people who already own the product.

What concept of Freud's have many modern critics applied?

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Asked by Wiki User

Many modern critics have applied Freud's theory of the Oedipus complex. This concept suggests that children experience unconscious desires for their opposite-sex parent and hostility toward their same-sex parent, which can later influence their adult relationships. Critics argue that this theory is overly simplistic and not universally applicable.

What is bait and switch propaganda?

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Asked by Zigrj12563

Bait and switch propaganda is a deceptive tactic where an individual or group lures people in with an appealing idea or promise (the bait), only to then switch to a less desirable or hidden agenda (the switch). It is often used to manipulate perceptions and influence beliefs by first presenting an attractive message before revealing the true intent.

What is a cognitive response?

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Asked by Wiki User

A cognitive response refers to the thoughts and mental processes that occur in response to a stimulus or situation. It includes things like interpreting information, making judgments, and forming beliefs based on the input received. Cognitive responses can influence emotions and behavior.

A subliminal message is one that is presented?

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Asked by Wiki User

A subliminal message is presented below the threshold of conscious awareness, making it difficult for the recipient to detect or process it consciously. These messages are often used in advertising, media, and psychology to influence attitudes or behaviors without the person being aware of it.

Does subliminal advertising work?

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Asked by Wiki User

This one’s pretty tricky. First of all, subliminal messages are images or words that you’re exposed to so briefly or covertly that you don’t realize you’ve experienced them. Proponents of subliminal advertising claim that your subconscious is so deeply affected by these messages that behavior can change drastically, and it’s so subtle that you think you came up with the idea yourself.

Sounds pretty nefarious, but don’t worry too much. The most famous study about subliminal advertising—the one where “Eat popcorn” and “Drink Coca-Cola” was inserted for fractions of a second into movies and drastically increased concession sales—is a complete myth (the lead researcher later admitted the data was fabricated). So, if that’s what led you to ask this question, rest assured that this pretty alarming study is totally bogus.

However, some more credible studies have shown subliminal advertising to be modestly successful. Those effects are mostly short-lived, though, and there’s no evidence to suggest that modern advertisers are using them in their ads. And even though it recognizes them as ineffective, the Federal Trade Commission does categorize subliminal messages as deceptive—and therefore illegal.

How do you identify a strong or weak argument?

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Asked by Wiki User

A strong argument is supported by reasoning and evidence, is logically sound, and addresses counterarguments effectively. A weak argument lacks evidence, relies on emotion or fallacious reasoning, or fails to address opposing views adequately. It's important to evaluate the validity of the premises, the logical structure, and the relevance of the evidence when determining the strength of an argument.