Yahoo

The Concept of Marketing was evolved since production and selling concepts were not fully encompassing (or manifesting ) the right position of the customers. As it is known production concept emphasizes on efficient production and distribution of products because the demand in the market is greater than the supply. When we come to the selling concept the demand in the market is equal to the supply. thus so as to sell there products companies will use promotional efforts aggressively. Because they have the thought that consumers will not think of buying our products. And it is appropriate for unsought goods such as insurance and encyclopedias. Moving away from the afforementioned thoughts, unfortunately, there is still a misunderstanding about the word marketing. Many people, including top executives, use it as a sophisticated term for selling. Actually, marketing is a way of managing a business so that each critical business decision is made with full knowledge of the impact it will have on the customer.Here are some specific ways in which the marketing approach differs from the classic, or sales, approach to managing a business. 1. In the classic approach, engineers and designers create a product, which is then given to salespeople who are told to find customers and sell the product. In the marketing approach, the first step is to determine what the customer needs or wants. That information is given to designers who develop the product and finally to engineers who produce it. Thus, the sales approach only ends with the customer, while the marketing approach begins and ends with the customer. 2. The second major difference between the sales and marketing approaches is the focus of management. The sales approach almost always focuses on volume while the marketing approach focuses on profit. In short, under the classic (sales) approach the customer exists for the business, while under the marketing approach the business exists for the customer. The marketing concept is a management plan that views all marketing components as part of a total system that requires effective planning, organization, leadership and control. It is based on the importance of customers to a firm, and states that: All company policies and activities should be aimed at satisfying customer needs.

Profitable sales volume is a better company goal than maximum sales volume. I think this the idea that I have for the posted question.

I do not know why created Yahoo, but i believe that it was 2 people at first creating a site to track their days on. If you google History of Yahoo then you should find it.
In January 1994, Stanford graduate students Jerry Yang and David Filo created a website named "Jerry's Guide to the World Wide Web." Jerry's Guide to the World Wide Web was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages.

In April 1994, "Jerry's Guide to the World Wide Web" was renamed "Yahoo!". Filo and Yang said they selected the name because they liked the word's general definition, as in Gulliver's Travels by Jonathan Swift: "rude, unsophisticated, uncouth." The name can also be a backronym for "Yet Another Hierarchical Officious Oracle".[4] Its URL was akebono.stanford.edu/yahoo.[5]

By the end of 1994, Yahoo had already received one million hits. Yang and Filo realized their website had massive business potential, and on 1 March 1995, Yahoo was incorporated.[6] On 12 April 1996, Yahoo had its initial public offering, raising $33.8 million dollars, by selling 2.6 million shares at $13 each.

"Yahoo" had already been trademarked for barbecue sauce, knives (by EBSCO Industries) and human propelled watercraft (by Old Town Canoe Co.). Therefore, in order to get the trademark, Yang and Filo added the exclamation mark to the name.[7] However, the exclamation mark is often omitted when referring to Yahoo.

[edit] Growth (1997-1999)

Like many search engines and web directories, Yahoo diversified into a Web portal. In the late 1990s, Yahoo, MSN, Lycos, Excite and other Web portals were growing rapidly. Web portal providers rushed to acquire companies to expand their range of services, in the hope of increasing the time a user stays at the portal.

On 8 March 1997, Yahoo acquired online communications company Four11. Four11's webmail service, Rocketmail, became Yahoo! Mail. Yahoo also acquired ClassicGames.com and turned it into Yahoo! Games. Yahoo then acquired direct marketing company Yoyodyne Entertainment, Inc. on 12 October 1998.[8] On 28 January 1999, Yahoo acquired web hosting provider GeoCities. Another company Yahoo acquired was eGroups, which became Yahoo! Groups after the acquisition on 28 June 2000. Yahoo also launched Yahoo! Messenger on 21 July 1999.

When acquiring companies, Yahoo often changed the relevant terms of service. For example, they claimed intellectual property rights for content on their servers, unlike the companies they acquired. As a result, many of the acquisitions were controversial and unpopular with users of the existing services.

Yes it can